Customizable variables(myshopline.com） – SmartPush

Overview

Custom variable refers to the custom information such as name, membership level, etc. inserted into target customer groups during the SMS marketing and EDM marketing, making customers think the emails or messages are specially made for him. Research has shown that a customized email theme can increase the view rate of emails by 50%, and increase its click-through rate by 58%. Therefore, for those sellers of independent websites, it is an important skill to insert personalized information into appropriate position in the email and message, which can better satisfy customer's consumption psychology and facilitate the customer behaviors.

In this article, you can learn:

How to use custom variables?

1. SmartPush supports inserting custom variables by one click in scenarios with the tag "[X]" as shown blow, the variables available include store name, contact name, etc., so as to make different customers receive the custom contents.

2. SmartPush supports inputting variable words, if the corresponding scenario can obtain related data, then replace with authentic information to be displayed in the email content; if cannot, the information will not be displayed in the email

For example, if you want to insert the link of store's home page, enter [s]

What are those configurable custom variables?

Store's variables

1. [[shopName]]

Replace the position of [[shopName]] with authentic information to be displayed in the test and formal emails/messages. If not, it will be displayed at corresponding position.
Scenario of use: email marketing theme, email text content, SMS marketing text content

2. [[shopURL]]

Replace it as the link of corresponding website home page in test and formal emails/messages (example of website home page link: https://smartpushpro1.shoplineapp.com/)
Scenario of use: sections available for redirect in email and message content (logo, image, button)

Contact variables

1. [[contact.firstName]]

Replace the position of [[contact.firstName]] with contact's first name in the formal emails/messages, if not, display it at corresponding position.
Display [[contact.firstName]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content

2. [[contact.lastName]]

Replace the position of [[contact.lastName]]with contact's last name in the formal emails/messages, if not, display it at corresponding position.
Display [[contact.lastName]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content

3. [[contact.Name]]

Replace the position of [[contact.Name]] with contact name in the formal emails/messages, if not, display it at corresponding position.
Display [[contact.Name]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content

4. [[contact.email]]

Obtain recipient's subscription email address in the formal messages/emails for display, and don't display it if there aren't any
Display [[contact.email]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content

5. [[contact.membershipLevel]]: membership level

Obtain recipient's [[contact.memberPoints]] in the formal message/email for display, and don't display it if there aren't any
Display [[contact.memberPoints]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content, all themes except ab and automation

6. [[contact.memberPoints]]: remaining points

Obtain recipient's [[contact.memberPoints]] in the formal message/email for display, and don't display it if there aren't any
Display [[contact.memberPoints]] at corresponding position in test messages/emails
Scenario of use: email marketing theme, email text content, SMS marketing text content

7. [[contact.phone]]: user's mobile phone number

Obtain the subscription mobile phone number of the recipient to replace entered position. If there aren't any, display it at corresponding position
Scenario of use: email body, message body
Display [[contact.phone]] at corresponding position in test messages/emails
Obtain recipient's subscription mobile phone number in the formal messages/emails for display, and don't display it if there aren't any

Event variables

1. [[orderUrl]]: order link

Get recipient's order details page link
Scenario of use: sections available for redirect in email and message content (logo, image, button), SMS marketing text

2. [[checkoutUrl]] : checkout link

Get recipient's order details page link
Scenario of use: sections available for redirect in email and message content (logo, image, button), SMS marketing text

Overview

How to use custom variables?

What are those configurable custom variables?

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