UTM Settings

Urchin Tracking Module (UTM) is a set of code by Google attached to the end of your page URL that is used to track page traffic.

SmartPush provides a convenient UTM setting in the email campaign to track the effectiveness of your email performance more accurately. After you have enabled this setting, it will automatically add your UTM parameters to all links in the email. You can effectively track the traffic in one click without manually adding them one by one.

Instructions to use UTM:

1. For email marketing scenarios:

1. On the SmartPush, go to [Campaign] > [Create marketing campaign] > Create Email. go to the Advanced Settinglocated at the bottom of the email content editor, and turn on the “UTM data tracking” toggle. 
2. After activation, you will see 5 different parameters such as utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
   The functions of each parameter are as follows:

• utm_source 
  Used to tag the source of traffic (e.g., search, newsletter, Google ads).
• utm_medium 
  Used to tag the medium of the traffic or which channel the traffic originated from (e.g., email, CPC)
• Utm_campaign 
  Usually used to tag specific promotion campaign or campaign name (e.g., spring_sale)

3. After setting up the parameters, SmartPush will automatically insert them to the end of the URL before sending out the campaign. You can send a test email to yourself and check whether the parameters are set correctly. 
4. After the email is sent, you can check for the traffic and the conversion rate in Data Report on SmartPush. You can also look at the data on Google Analytics or other third-party websites. 

If you do not customize the UTM parameters, SmartPush will add the default UTM to track the conversion rate of the email. The default UTM parameters will be: utm_source=smartpush, utm_medium=email, utm_campaign=(id of the email campaign).

2. For SMS marketing:

When you enter a link in the short link generation of the SMS and click the "Generate" button, SmartPush will automatically splice UTM parameters for the link. Contains: utm_source=smartpush, utm_medium=sms, utm_campaign=the SMS campaign id.

3. For Flow:

The Flow scene will stitch utm parameters by default, and the stitching rules are as follows:
a.utm_source=smartpush
b. utm_medium=email (if it is SMS type, utm_medium=sms)
c. utm_campaign=automation:+flow_id+node id
flow_id refers to the unique id of each flow task, which can be obtained through the following location, which can uniquely identify a flow task