Successful email marketing guarantees a stable subscription rate.
When you enter a brand website, you will see a pop-up window inviting customers to fill in their name and email. Customers will get a discount coupon after signing up or subscribing to the brand’s newsletter. This is the most important prerequisite for email marketing: you send it to customers who subscribed. Therefore, a friendly pop-up path and an attractive discount coupon are essential for a successful EDM.
The subscription pop-up window of Cider, a women's clothing brand
Next, let's see where to put the subscription pop-up window on the website.
Subscription pop-up window:
According to the statistics of Blog Marketing Academy, pop-up ads have a 2% click rate, which is higher than other compared ads in the study.
Subscription pop-ups are the most practical way to attain subscribers and the most effective ad for your website. They usually appear when customers visit the website. If you do not want to interrupt customers’ shopping experience, you can set the pop-up to appear after 5 seconds or when customers browse through the store.
The pop-up content needs to be concise and straightforward. A pop-up with unclear content might lead customers to bounce off your website.
Many brands have been doing well in this area, such as:
First of all, Cider's pop-up window uses visuals and text that clearly highlight their purpose (WANT 15% OFF? JOIN US NOW)
SHEIN also uses the same strategy; only they dissect the text into two main points (Get Extra 15% | Free Returns)
Australian brand Seafolly emphasizes the first order benefit on their pop-up window ($20 OFF Your First Purchase, Join The Beach Club Now)
Turtle Beach, the USA electronic brand, uses a conventional writing style (Sign Up & Unlock 10% Off Your Order)
In summary, you don't have to use chunky text to make an impact. Simply includes the benefit and call-to-action in the ads.
Turtle Beach's subscription pop-up window
Remember we mentioned how pop-up window is the most effective ads for your website? You can promote discounts or promotions on the pop-up window during Black Friday, Store Anniversary, etc. Not only can you increase event engagement, but you can also take advantage of the high traffic to boost your subscription rates.
Fashion Nova, a women's clothing brand, promotes Mystery Offer during their store's big sale. Customers can receive mystery discounts through the pop-up window.
The pop-up window of Fashion Nova
Andie, the swimwear brand, also uses the same strategy to promote "Boxing Day Sale 65% off" on their pop-up window.
The pop-up window of Andie.
Lastly, a pop-up window is also the first impression customers will have of your website. Therefore, you need to put extra effort into designing the visual looks to make your website looks professional and appealing.
Subscription bar on the website's footer
Besides boosting your subscription rates with a pop-up window, you can add a subscription bar on the website footer in case customers miss the pop-up window. For this subscription bar, you can use conventional writing and make it coherent with your website style. You can focus on descriptive texts, notifying customers of the benefits of subscribing to your newsletter. You can also craft straightforward and eye-catching descriptions of the benefit and make the overall visual look appealing.
1. Join our email list and be the first to know about new limited-edition products, material innovations, and lots of other fun updates.
2. Join now and receive a $20 sign-up reward to spend on your next purchase. Plus, enjoy exclusive access to rewards and benefits!
3. Stay updated on the latest from us
4. SUBSCRIBE & GET EXTRA 12% OFF
Subscription opt-in checkbox during checkout:
The subscription pop-up window could be effective for customers who are used to subscribing to newsletters. However, some customers might only subscribe after becoming familiar with your brand.
Therefore, another strategy to boost subscription rates is to enable a subscription opt-in checkout box during checkout. Depending on your target market, you can set it to be checked by default or to let customers check it. Due to the strict GDPR in the European market, it is not allowed to have the subscription box checked by default. Contrarily, it is more acceptable in the American market.
The image is the default opt-in subscription checkbox of Allbirds
the image is Fashion Nova's manual subscription box.
The importance of subscription pop-up window
Now, let's see how subscriptions can affect website traffic. Visitors acquired from public traffic should complete the subscription stage to be converted into the website's private traffic. You can further apply a series of marketing processes, such as conversion, brand promotion, and re-engaging dormant customers. This strategy can relieve the high cost of doing ads and build a healthy website with loyal customers.
What are you waiting for?
Click here to download SHOPLINE's popups add-on to create your exclusive subscription pop-up!
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