After purchasing the domain name and configuring the DNS, it is difficult to wait for the DNS verification and complete the setting of the independent domain name. I can't wait to send the email to the recipient.
But wait, are there separate domains warmed up before sending?
Preheating the independent domain name is very important to the stable delivery in the future, and it is also the key to ensure the box entry rate.
1. What is a warm-up independent domain name?
Warming up the independent domain name is not a warm-up in the physical sense, but through a series of planned marketing activities and tasks to improve the sender reputation of the independent domain name, so as to ensure that the independent domain name will stably enter the inbox in the future email marketing process .
2. Why do independent domain names need to be warmed up?
Have you ever had such an experience: When you first start sending marketing emails, the results are often good. Compared with advertising, the ROI brought by email marketing is surprising. However, with the increase in the sending volume and the increase in the frequency of sending letters, it was found that the open rate was getting worse and worse. After testing it, it was found that all the mails entered the trash bin. I am determined to solve it, but I am confused by all kinds of information on the Internet. I had no choice but to re-purchase a domain name for sending. Unfortunately, the good times did not last long, and the previous situation reappeared after a period of time.
The reason for this situation is that the independent domain name has not been warmed up. In fact, the principle behind it is also very simple. As a new domain name that has never sent mail under the specified IP, various mail service providers cannot quickly judge whether this domain name is sending spam, so they will pay special attention to the early sending Condition. When there is a surge in sending volume, or recipients feedback negative information such as unsubscribe, complaints, etc. The mail service provider will think that the domain name is sending spam, so the mail sent by the domain name will be put into the trash bin.
Therefore, it is very necessary to warm up independent domain names strategically.
3. How to warm up an independent domain name effectively?
We recommend warming up independent domain names through the following strategies:
|
Activity |
Sending time |
Send volume |
Segmentation Suggestions |
|
Activity1 |
DAY 1 |
3000 |
Recipients who placed an order within the last 7 days |
|
Activity2 |
DAY 2 |
5000 |
Recipients who placed an order within the last 7 days |
|
Activity3 |
DAY 3 |
7000 |
Recipients who placed an order within the last 14 days |
|
Activity4 |
DAY 4 |
10000 |
Recipients who placed an order within the last 14 days |
|
Activity5 |
DAY 5 |
13000 |
Recipients who placed an order within the last 30 days |
|
Activity6 |
DAY 6 |
16000 |
Recipients who placed an order within the last 30 days |
The recipients who have placed orders in the last n days here can also be replaced by recipients who have visited websites in the last n days and other behaviors.
During the warm-up process, the following points still need special attention:
1) Prevent a sudden surge in sending volume
All mail service providers will be very concerned about domain names with a surge in sending volume. If the number of lists is much higher than 16000, it may take longer to warm up. A more robust method is that the amount sent each time = the last send * 1.3. Until the sending volume reaches the number of lists.
2) Pay attention to the data indicators in the warm-up process
During the warm-up process, it is very necessary to keep the engagement level of the recipients high. Therefore, special attention should be paid to the following indicators:
- Delivery rate: not less than 97%
- Open rate: no less than 15%
- Click rate: no less than 0.8%
- Unsubscribe rate: no higher than 1%
- Complaint rate: not higher than 0.5%
- Rebound rate: not higher than 5%
When the above indicators exceed the threshold, it is necessary to re-examine the content of the email, the subject of the email, and whether the contact person is interested in the website.
In SmartPush, when the complaint rate and bounce rate are abnormally high within a certain period of time, the email sending function will be suspended, and the relevant staff will actively contact to help improve it.
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