Email Validation Overview and Pricing

Email validation is a service that helps identify email addresses that are invalid, mistyped, abandoned, or flagged as risky by email service providers. With this feature, you can maintain a clean and healthy subscriber list to improve the effectiveness of your email marketing campaigns.

In This Article

• Why Use Email Validation?
• Pricing Information
• How to Use Email Validation?
• What Are Invalid Email Addresses?

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Why Use Email Validation?

Sending campaigns to invalid or harmful addresses can negatively impact your sender reputation and delivery performance. With SmartPush email validation, you can:​

• Protect your sender reputation and reduce bounce or spam risks.
• Improve your delivery, open, and click rates.
• Remove inactive or invalid contacts to reduce unnecessary costs and increase ROI.​

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Pricing Information

Starting May 8, 2025, the SmartPush email validation feature will become a paid service. The pricing is as follows:​

• $0.002 USD per email address​

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How to Use Email Validation

1. Select the email addresses you want to validate.
   
   
2. The system will calculate the total cost based on the number of emails.
   
   
3. After completing the payment, the validation process will start automatically.
   
   
4. Once finished, detailed results will be provided so you can clean your list or segment audiences accordingly.​

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What Are Invalid Email Addresses?

An email address is considered invalid if it cannot reliably receive messages due to issues such as:​

• Invalid Syntax: The email address does not conform to standard formatting rules (e.g., missing '@' symbol, incorrect domain structure).
• Non-Existent Mailbox: The specified mailbox does not exist on the recipient's mail server.
• Domain Issues: The domain is inactive, does not accept mail, or lacks proper DNS records.
• Mailbox Full: The recipient's mailbox has exceeded its storage quota and cannot accept new messages.
• Typographical Errors: Common misspellings or typos in the email address (e.g., 'gmial.com' instead of 'gmail.com').
• Temporary or Disposable Addresses: Email addresses that are intended for short-term use and may become inactive quickly.
• Spam Traps: Email addresses used to identify and monitor spam senders; sending to these can harm your sender reputation.
  
  

Identifying and removing invalid email addresses helps maintain a healthy email list, improves deliverability, and protects your sender reputation.​