The customer accidentally entered the wrong email address when registering as a member; the customer replaced the new email address, and the old one has long been abandoned; the email address has been inactive for too long, and was cleared by the email service provider... A healthy and active recipient list It is one of the keys to email marketing, but in practice, it is difficult to screen out invalid mailboxes from a large number of recipient lists in a timely manner. Of course, there are already mature products on the market that provide related services, and the price is about US$0.05 per recipient. Fortunately, SmartPush currently offers such a service for free.
1. Where is the value of verifying invalid mailboxes?
As we all know, keeping the contact list clean and active is one of the keys to the success of email marketing.
1. Maintain a good sender reputation
Including a large number of invalid emails in the recipients will easily reduce the reputation of the sender, and the direct result is that each ISP believes that the current sender is sending spam to unsubscribed recipients, which means entering the trash probability is greatly increased.
2. Better sending effect
After clearing invalid mailboxes, only valid email addresses remain in the recipient list. That means every email sent has the potential to be opened, clicked on, and even a deeper connection created by the recipient.
3. More realistic data reporting
It becomes more difficult to collect data and optimize email content through constant emailing when the recipient list is filled with a large number of invalid mailboxes that do not generate engagement. Therefore, removing invalid lists will have a positive effect on future email marketing campaigns.
4. Improve ROI
Inactive mailboxes take up sending volume without generating real revenue. Therefore, removing invalid mailboxes can greatly reduce the cost of sending mail, thereby effectively improving ROI.
2. How does SmartPush verify for me?
Currently, SmartPush will automatically verify the validity of emails every time it sends an email, and filter out invalid emails from the following two aspects, making the sending list cleaner and more efficient:
1. Send data based on history
SmartPush will pre-filter the following types of email addresses in future marketing activities based on the historical sending status of the current recipient in the store:
- E-mail address where the complaint was made
- Email address that has been unsubscribed
- Email addresses that bounce hard
2. Mailbox validity verification service
Through the verification of the validity of SmartPush mailboxes, the mailboxes with problems such as spelling mistakes and non-existence are identified.
The mailbox verification service provided by SmartPush is completely free. Compared with the service of $0.05 per recipient on the market, it greatly saves the cost of email marketing. Let's experience it now!
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