Email validation helps you identify invalid, mistyped, abandoned, or high-risk email addresses before sending campaigns. By verifying your email list in advance, you can reduce bounce rates, avoid spam traps, and protect your sender reputation.
This article will explain how email validation works, outline pricing details, and guide you step by step on how to use the feature effectively.
Why Use Email Validation?
Sending emails to invalid or risky addresses may:
- Damage your sender reputation with ISPs
- Increase bounce and spam complaint rates
- Lower inbox placement and open rates
- Waste email credits and marketing budget
With SmartPush Email Validation, you can:
- Reduce invalid and harmful addresses before sending
- Identify high-risk, disposable, or spam-trap emails
- Improve inbox placement and campaign performance
- Lower unnecessary sending costs
Pricing Information
Effective May 8, 2025, Email Validation is available as a paid service.
Pricing:
- USD $0.002 per email address
- Minimum charge per validation task: USD $1
The system automatically calculates the total cost based on the number of email addresses selected for validation.
How to Use Email Validation
Follow the steps below to validate your email list.
Step 1: Go to Email Validation
- In the SmartPush admin panel, click Deliverability in the left sidebar.
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Locate Email verification and click Verify my email list.
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On the Email verification page, you will see options to:
- Smart verification: Validates all emails. Previously validated email addresses will not be revalidated or charged again.
- Verify by segment: Validates email addresses for selected segments before sending.
- Email verification records: View past validation history.
Step 2: Choose the Emails to Validate
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You can validate emails in two ways. Choose the preferred method based on your validation needs:
- Validate All Unverified Emails: Click Verify email list to automatically validate emails that have not yet been checked.
- Validate a Specific Segment: Click Verify segment group to validate a selected audience segment.
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The system will calculate the total number of email addresses to be validated and the estimated total cost.
Step 3: Review Pricing and Complete Payment
Once the calculation is complete, the payment window will display the following:
- The number of email addresses to be validated and the total cost
- The available payment method options
- An optional Use promo code section
To proceed:
- Select your preferred payment method.
- If a payment method has already been saved, you can select the saved card.
- If no payment method has been added, click Add card and pay to enter your card details.
- (Optional) Enter a valid promo code and click Apply.
- Click Pay now.
After successful payment, the validation process will start automatically.
Step 4: Wait for Validation to Complete
Once processing is finished, you can:
- View validation summary results
- See categorized results
- Take actions such as removing or tagging emails
Understanding Validation Results
After validation, emails will be categorized into the following types:
Invalid Emails
These email addresses cannot reliably receive messages and should not be used for sending campaigns.
Characteristics:
- Invalid syntax (incorrect email format)
- Non-existent mailbox
- Domain does not exist or does not accept mail
Recommendation: Remove these email addresses immediately to prevent bounce rates from increasing.
| Note: For more details about what qualifies as an invalid email address, refer to the section "What Are Invalid Email Addresses?" at the end of this article. |
High-Risk Emails
These email addresses pose a significant risk to your sender reputation.
Characteristics:
- Identified as spam traps
- Temporary or disposable email addresses
- Known abusive or risky domains
Recommendation: Remove these email addresses before sending any campaigns.
Low-Risk Emails
These email addresses may be deliverable but present potential risks.
Characteristics:
- Domain warnings
- Mailbox status uncertainty
- Temporary server-related issues
Recommendation: Consider segmenting these contacts and monitor performance before including them in large-scale campaigns.
Healthy Emails
These email addresses have passed validation and are considered safe for sending.
Characteristics:
- Valid format and active mailbox
- No identified risk factors
Recommendation: You can continue sending campaigns to these email addresses as usual.
Viewing Validation History
In the Email verification records section on the Email verification page, you can view:
- Total validated email count
- Number of recommended removals
- Validation task date and time
- Detailed breakdown by category
- Export validation results
You can also:
- Filter by validation result
- Search specific email addresses
- Export full validation details
What Are Invalid Email Addresses?
An email address is considered invalid if it cannot reliably receive messages due to issues such as:
- Invalid Syntax: Missing "@" symbol or incorrect formatting.
- Non-Existent Mailbox: The mailbox does not exist on the recipient’s server.
- Domain Issues: The domain is inactive or lacks proper DNS records.
- Mailbox Full: Storage quota exceeded.
- Typographical Errors: Misspellings such as "gmial.com" instead of "gmail.com".
- Disposable Addresses: Temporary emails intended for short-term use.
- Spam Traps: Addresses used by ISPs to detect spam senders.
Removing invalid and risky addresses helps:
- Maintain a healthy subscriber list
- Improve deliverability
- Protect your sender reputation
- Increase campaign ROI