Improving the delivery rate is the first step in email marketing, and it is also a crucial step. SmartPush makes delivery as easy as possible: you only need to synchronize your contact list, edit the email with an email template, and send it out. In terms of technology, the reputation of the IP and the reputation of the default domain name will be maintained by SmartPush. But in reality, knowing how to improve your deliverability is still important to taking your email marketing results to the next level. It may be helpful to achieve a higher delivery rate by following the following points:
1. Maintain higher sending effectiveness
Every ISP has a different measure of a sender's reputation. But evaluating the engagement of the recipient to decide whether to put the email in the inbox/trash/reject bounce is one of the common strategies. Microsoft, Google, and Yahoo are industry leaders in using recipient engagement to create email attribution.
Therefore, recipients not interacting with emails is one of the main reasons why emails go to trash/bounce. Failure to take proven action can make it difficult for emails to make it to the inbox in the long run.
2. Carry out crowd segmentation
Through crowd segmentation, personalized emails are pushed for specific recipients, which makes it easier to increase the participation of recipients. Often in the actual marketing process, 20% of the customers will bring 80% of the revenue. Find these 20% through crowd segmentation!
How to perform crowd segmentation more efficiently? click here to learn
3. Avoid being identified as spam
A lot of time is often spent designing email content, but the following points still need to be understood, which will help emails not be identified as spam by various ISPs:
1) Make sure the recipient has subscribed to the marketing email.
Otherwise, rashly receiving unsubscribed marketing emails will easily lead to negative participation such as unsubscribing or even complaints.
2) Set a clearly visible unsubscribe entry in the email.
Make messages comply with anti-spam laws.
3) Establish a brand identity.
Make sure that the sender name, subject line, and message content are branded clearly and consistently.
4) Maintain healthy image and text ratios.
Too many images can easily make an email look like spam. Therefore, when designing pictures, we should try our best to use limited pictures to convey more information.
5) avoid spammy content,
Especially all caps or excessive exclamation points. Overly marketing words like credit card, etc. can also make the email look like spam.
6) Avoid short chains.
Because spammers and phishing emails often use short chains to hide information.
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