SmartPush offers an email validation service to save you from this tedious and time-consuming task. Not only it estimates the percentage of contacts with validity risk, but the service also performs bulk validation and syntax checking on your email lists using hundreds of millions of sent and delivered data from SmartPush.
Currently, this feature is only supported for the paid versions, but it’s free for a limited time! Other email validation tools will cost at least 0.20 cents per 100 contacts.
Why do I need to check the email validity?
Some emails never reach the recipient’s inbox due to the following reasons:
- The email does not exist;
- The email domain name has expired or was entered incorrectly;
- Ex-employees retain their email after they leave the company, but the email has turned inactive, and they no longer receive emails.
- The email has been marked as phishing by ISP, etc.
These emails are considered “bad mailboxes.” This means even if you send emails to those email addresses in the future, SmartPush will not deliver to those emails since we know that it will only be detrimental. Continued attempts to deliver emails to known bad mailboxes can sink your sender reputation, so we prevent this from happening.
If you regularly validate your email list, you will see improvements in your campaign performance, including better deliverability, open rates, and click-through rates, as well as lower bounce rates and fewer spam complaints. Best of all, it lowers your cost-per-event and increases your ROI in EDM.
How to use the email validation service?
During this limited-time free period, just go to the "Contacts" page, and click the button to start the email validation. Your email list will be cleaned in no time.
How frequently should I validate my email list?
You should get into the habit of validating your email list at a frequency that varies case by case.
If you have never tried email validation before, you can first try to validate it every three months and then gradually adjust the frequency according to its effect.
Some users validate their email list monthly, and some do it every 6 months. It all depends on the email list size, growth speed, and whether it’s used in SmartPush or shared among other tools. Some users even suggest collecting new data for each campaign and assuming every previous data goes invalid after a few months. The frequency also depends on your industry and metrics. If you are not encountering irregularities, cleaning your email list every few months should be fine.
However, it's time for a big clean if you see a spike in unsubscriptions, hard bounces, or spam complaints while open and click-through rates plummet.
When you register, import new contacts, or switch platforms, you should also validate your mailbox.
Every time you use the email validation, the mailbox that has been checked before will not be checked again.
What is the difference between before and after validating the email list?
If you don't use email validation, we can only check which bounced emails from your campaign history, and then mark those addresses as invalid. Also, if the ratio of valid emails is too low in your email list, resulting in many bounced emails, your sender reputation will be greatly affected.
Once you use the email validation, we will use hundreds of millions of sent and delivered data from SmartPush to perform bulk validation and syntax checks on your email list and then mark mailboxes that fail to receive emails as invalid. With this feature, you can "predict" the sending results of your email list before officially sending the email campaign to maintain a better sender reputation, deliverability, open rate, and click rate.
After the validation, you can filter out invalid emails with the "Invalid email" condition on the Segment page and exclude those emails from the email campaigns.
In addition, we will automatically stop delivering emails to those invalid mailboxes in future campaigns and reduce unnecessary email quota consumption. You can find the improvement in the number of sent emails in your campaign data report.
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