According to ReferralRock, 80% of B2C marketers agree that EDM marketing is extremely helpful for e-commerce businesses in acquiring customers.
Conducting effective EDM marketing is one of the best ways for online store merchants to increase conversion rates and sales.
2023 has already begun, so in the new year:
- What email marketing hotspots should be focused on?
- What kind of emails should be sent?
- How to operate marketing campaigns well by sending emails?
SHOPLINE will provide all cross-border merchants with a 2023 annual email marketing calendar containing year-round marketing node-related as well as monthly staple email subjects and marketing highlights, providing you with more inspiration for 2023 marketing plans!
January
Recommended Email Subjects for January
Monthly Subject:
- Long Weekend Sale
- Back to Work
1 January - New Year's Day
Mail subject:
- New Year New you
- 2023 Trends Guide
16 January - Martin Luther King Day
Mail subject: Memorial Day Sale, in loving memory of …💖
22 January - Chinese New Year
Mail Subject: Spring Festival Holiday Notice
26 January - Australia Day
Mail Subject: January 26 Australia Day Sale
Marketing Strategy
January represents new plans, offering the perfect opportunity to push new products and healthy lifestyles/exercise.
Meanwhile, with Australia Day coming up, merchants can use SmartPush to segment and filter customers in the Australian market and send them a national day-themed email to promote outdoor products such as flags, clothing with appropriate elements and BBQ gear.
Note: Australia is in summer in January, so be aware of your product selection.
February
Recommended Email Subjects for February
12 February - Super Bowl
Mail Subject: Essential Every Super Bowl Party
14 February - Valentine's Day
Mail Subject:
- Valentine Yourself
- Gift ideas for Valentine's Day
16 February - Carnival
Mail Subject: Happy Carnival!
Marketing Strategy
For Valentine's Day, please pay more attention to the following two aspects:
- Gift Attributes: The fever for Valentine's Day is already creeping up in January, so merchants need to push out recommended gift lists in advance, and the recipients of gifts should include lovers, family members and friends.
- Self-focus: More and more singles will buy gifts for themselves to feel the love.
Meanwhile, many European countries and regions will host carnival parades in February, so clothing and accessories merchants should take advantage of this marketing opportunity.
March
Recommended Email Subjects for March
Monthly Subject: Spring is coming
8 March - International Women's Day
Mail Subject:
- World Women's Day 2023: Nothing is impossible
- Happy World Women's Day!
- Women making waves
17 March - St. Patrick's Day
Mail Subject: Happy St.Patrick's Day Lucky Clover Sale
19 March - British Mother's Day
Mail Subject: For mom, with love
Marketing Strategy
The biggest holiday hotspot in March is International Women's Day. Sending emails on that day with a festive or discount subject will achieve the best marketing results. Businesses can also discuss topics such as women's self-love and confidence to create a "women-friendly" brand image, thereby attracting more female consumers.
Furthermore, the northern hemisphere will be in a spring marketing atmosphere in March, so the email subjects of spring new arrivals, spring trends and spring camping (for the outdoor category) are also popular.
April
Recommended Email Subjects for April
Monthly Subject: Spring Break
1 April - April Fools' Day
Mail Subject: The Best (Not Fake) April Fools Day Sale
9 April - Easter
Mail Subject: Happy Easter
22 April - Earth Day
Mail Subject: Earth Day We care together
26 April - French days
Mail Subject: Celebrate French Days
Marketing Strategy
Easter is an unmissable marketing opportunity, with a surge in demand for food, clothing, gifts, flowers, greeting cards and other products. Emails could focus on family or children marketing scenarios and highlight surprising discounts on Easter eggs, Easter bunnies, lilies and other Easter related items to stimulate customers' purchase desire!
Also, April Fools' Day and Earth Day in April are equally well suited to email marketing!
April Fool's Day: Surprise promotions that will never fool you.
Earth Day: Eco-friendly products, green sports products (bicycles, sportswear, etc.), corporate social responsibility and environmental concepts (for branding).
May
Recommended Email Subjects for May
Monthly Subject:
- Spring Sale
- We already dream of summer ☀️
5 May - Children's Day
Mail Subject: Children's Day Gifts
14 May - Mother's Day
Mail Subject: Find the Perfect Mother's Day Gift
18 May - Father's Day (Germany)
Mail Subject: Get it in time for Father's Day!
29 May - Memorial Day
Mail Subject:
- Memorial Day Sale
- Make Memorial Day Memorable! 💖
Marketing Strategy
In May, are you ready for Mother's Day gifts? Parent-child outfits, greeting cards, everlasting flowers, accessories and customised handicrafts (POD products) will all be popular.
Merchants can also allow 'mommy consumers' to tell their own stories, deepening their emotional connection with consumers while reflecting the warmth of the brand.
Additionally, Memorial Day cannot be ignored in the US market. Prepare attractive discounts on graveside related items, American flags, souvenirs, flowers and other products and create your own Black Friday in May!
June
Recommended Email Subjects for June
Monthly Subject: Pride Month
June 1 - Children's Day
Mail Subject: Happy Children's Day: Mom, could I...🥺
18 June - Father's Day
Mail Subject: Father's Day Gift
21 June - Summer Solstice
Mail Subject: Summer, Sunshine, Vacation！
Marketing Strategy
June first and foremost belongs to fathers and children! 3C products, men's clothing and toys will be top of the gift list, followed closely by cards, books, homeware and customised souvenirs.
In addition, as the northern hemisphere will enter summer in June, so don't forget to prepare products for beach trips, summer camping, summer holidays, summer clothing, sun protection and other summer exclusive products.
July
Recommended Email Subjects for July
July 1 - Canada Day
Mail Subject: July 1 Happy Canada Day
4th of July - Independence Day
Mail Subject: Fourth of July – Independence Day
July 18 - Back to School Season
Mail Subject: Back to School Refresh
21 July - Summer Sale
Mail Subject: Summer Sale: Savings time already
Marketing Strategy
July will be the peak sales month in the US market, with three market hotspots bringing strong traffic to merchants including Independence Day, back to school season and summer clearance, so remember to increase the frequency of email pushing in conjunction with discounts!
In addition, Independence Day is as important in the US as Black Friday. Clothing and decorations with the American flag or red, white and blue elements, and party equipments such as outdoor barbecue equipment, tablecloths, tableware and lighting will be very popular.
August
Recommended Email Subjects for August
2 August - Buddhist Lent Day
Mail Subject: Autumn New Arrivals / End-of-season Sale
August - The Coming Autumn
Mail Subject: Hello Autumn
August - End of Back to School season
Mail Subject: Save big on Back to School
Marketing Strategy
August is an important month helping us to smoothly transition from the hot summer to the cool autumn. Merchants need to prepare products in advance to meet market demand, such as the new Autumn/Winter 2023 collection, products for hiking and trekking, family travel products, back-to-school essentials, etc.
September
Recommended Email Subjects for September
4 September - Labor Day
Mail Subject: Labor Day Sale
9 September - 9.9 Sale (for Hong Kong, Taiwan, Southeast Asia)
Mail Subject: 9.9 Supper Shopping Day
16 September - Munich Oktoberfest
Mail Subject: Cheers! Oktoberfest
29 September - Mid-Autumn Festival
Mail Subject: 花好月圓佳節夜，中秋節快樂
29 September - French days
Mail Subject: French Days Shopping Festivals
Marketing Strategy
Unmissable sales opportunities in the U.S. and Southeast Asian markets in September: Warm up your campaigns with emails as early as a week before Labor Day and the 99 Sale! The subjects of marketing emails for the 99 promotion could focus on discounts, and coupons, gifts, full discounts, giveaways, etc. are more likely to grab consumers' attention!
October
Recommended Email Subjects for October
October 9 - Thanksgiving Day (Canada)
Mail Subject: Giving Thanks on Thanksgiving 💞
10 October - 10.10 Super Sale
Mail Subject: 10.10 Super Sale
31 October - Halloween
Mail Subject: Happy Halloween! Trick or treat?
Marketing Strategy
As an important shopping holiday, Halloween could generate a large number of orders for cross-border merchants. During the festive season, sales of categories such as clothing, accessories, footwear, jewellery, home and kitchen, beauty, personal care, outdoor sports and garden decorations will be substantial. Among these, demand for pumpkin lanterns and garlands will surge and are worthy of attention from cross-border merchants.
November
Recommended Email Subjects for November
Monthly Subject: ⭐Early Access ⭐ VIP Sale
11 November - Double Eleven Shopping Festival
Mail Subject: 11.11 Big Save: The biggest sales event of the year
23 November - Thanksgiving Day (USA)
Mail Subject: A big THANK YOU
24 November - Black Friday
Mail Subject: Limited Time Only: Black Friday Sale
27 November - Cyber Monday
Mail Subject: Extended Cyber Monday Deals
28 November - Cyber Week
Mail Subject: Last Chance Cyber Week Sale
Marketing Strategy
November will be the focus of marketing throughout the year. In November, with marketing campaigns such as Double 11, Thanksgiving, Black Friday and Online Shopping Week in full swing, merchants need to prepare a sufficient volume of emails and send reminder emails to potential consumers before the campaigns to inform them of promotional products and offers in advance, furtherly increasing consumer interest and purchase intent. Merchants can also add a countdown to the email to add urgency and build momentum for the campaign.
December
Recommended Email Subjects for December
12 December - Double 12 Shopping Festival
Mail Subject: End Of Season 12.12 Sale
25 December - Christmas Day
Mail Subject:
- Order at the latest to get your package before Christmas!
- Look for the Christmas party - let yourself be inspired!
- 🎄🎅 We wish you a Merry Christmas!
26 December - Boxing Day
Mail Subject: Boxing Day Sale Starts NOW! 🎁
31 December - New Year's Eve
Mail Subject: Happy New Year’s Eve! In 2024 I want to…
Marketing Strategy
Christmas is a key shopping season in the US and Europe. Sending festive marketing emails to customers will both enhance the emotional connection between you and your consumers and provide early buzz for your holiday promotions. Remember to showcase hot selling products such as clothing, home décor, decorations, toys and festive cards with Christmas elements in your emails to increase conversion rates!
SmartPush - New and upgraded email marketing
- The new traffic package allows merchants to subscribe by email volume without sender restrictions, making EDM marketing more flexible!
- Free verification of invalid emails, 1 email costs only 0.0009 USD, effectively breaking the conversion and ROI cap!
- 60+ templates covering categories such as apparel, beauty, home and 3C, 20+ highly available themed copy libraries, covering marketing hotspots throughout the year.
- One-click efficient email creation, segmented customer groups with 98% delivery rate, automated reach and capture every key converting process.
2023 has already begun. So now, start your New Year marketing plan with [SmartPush], the intelligent email marketing tool, and build your powerful easy-to-use Email & SMS marketing system at SHOPLINE!
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