Baymard Institute posted a shocking statistic: 69% of e-commerce visitors abandoned their shopping carts by 2022.
Customers abandon their carts for various reasons, just to list a few - complex checkout pages, shipping cost higher than expected, found better product options, not being ready to buy, and lacking trust in the website.
（Source: Baymard Institute）
Although customers’ cart abandonment often frustrates merchants, these abandoned carts could actually be huge commercial values. As customers have already added products to their shopping cart, it indicates their clear willingness to buy. What we only need to do is give customers a push to reduce churn orders.
For that reason, it is worth trying to find a way to recover these abandoned carts,
Sending abandoned checkout emails is an effective way to recover these abandoned carts; data shows that:
- Businesses that use abandoned checkout emails can regain 3%–14% of lost sales.
- 45% of abandoned checkout emails are opened, 20% of recipients click on the email, and 50% of them decide to buy.
➢ What is an abandoned checkout email?
Abandoned checkout emails are emails sent to visitors who have browsed the website, entered the checkout page, and initiated an order, but eventually left the cart without checking out. You can re-engage and encourage customers to return to the website and complete the purchase.
You can customize the abandoned emails with coupon codes, product images, call-to-action (CTA) buttons, and more to entice people back to the checkout page.
（Abandoned checkout email template by SmartPush）
➢ The Best Abandoned Checkout Email Strategies
1. How many abandoned checkout emails should l send?
SmartPush recommends: Abandoned cart recall emails require constant customer interaction until they close the order. 3 is the optimal number. If you send too few emails, you will miss potential recovery opportunities; emailing too many emails might cause a nuisance to customers.
Data shows that sending three abandoned cart recall emails generates 69% more orders than just sending one email.
2. When will the first recall email be sent?
SmartPush recommends: Contacting customers too early or too late may lead to a poor conversion rate. The ideal time for sending the first recall email is 30-60 minutes after the abandoned order is generated, and then sending emails every 24-48 hours.
3. What kind of email content should I design?
SmartPush recommends:
Abandoned cart recall emails should be concise and clear. You should also pay attention to the following:
- Brand logo
It is always very important to place a brand logo in the email so that customers can remember your brand and website after opening the email, and at the same time, building the trust of your entire email.
- Discounts that motivate purchases
What kind of discount incentives can we place?
According to a Baymard Institute research report, 48% of shopping carts were abandoned due to high shipping prices. Therefore, offering free shipping promotions could be very appealing. If your budget is tight, a regular discount offer is also pretty attractive.
- Abandoned order details
One key element in the abandoned cart recall emails is showing customers the product details they hesitated or abandoned. The details should include product images and prices with clear and concise descriptions.
- CTA link to the abandoned order
Don’t forget to add CTA (call-to-action) to guide customers to the order checkout page directly. The design must be eye-catching enough to attract customers’ attention effectively.
- Additional best-seller recommendations
Under normal circumstances, we suggest adding hot-selling products in the second and third emails. If the first abandoned cart recall email fails to recall customers, we should check whether the abandoned order is attractive to customers. It may be more effective to place hot-selling products (generated by big data algorithms) and divert customers to other products.
- Provide social proof
People tend to help themselves make decisions by observing other people's behavior. 95% of shoppers will read online reviews before making a purchase. To win customers' trust, you should include a product or store-related recommendations, reviews, evaluations, achievements, and honors in the emails.
4. Email openers recommendations
A good opener can increase the email open rate, which is especially important for abandoned cart recall emails.
Abandoned cart recall email openers can include wordings like “Don't let it slip away!” or “Your cart misses you." Keep the opener interactive and motivating.
Besides, SmartPush also recommends you use the openers below:
🙈 Don't miss your offer!
📦 Your order is still waiting for you!
💾 We are keeping the products for you!
😕 Have you changed your mind?
🛍️ Oops! You left something behind.
🏃♀️ Come back to complete your purchase!
🛒 Your cart misses you!
🤔 Got a problem with your order?
🕰️ We will hold your order for one day!
💪 You are nearly done! Don't give up now.
Send abandoned checkout emails with SmartPush to retain more customers
There are many benefits of using SmartPush to send abandoned cart recall emails:
- More sensitive automation trigger to accurately track every abandoned order
- Big data algorithm for hot-selling products recommendation; grasp every chance of customer retention
- Smart email editor to create impressive visual effects and promote conversions
- The sending logic is powerful and supports sending multiple emails at different timing nodes
- Visualized data dashboard to record recipients who opened the email and were recalled
Not sure how to send an abandoned checkout email?
Too busy to manually send abandoned checkout emails?
Want to make your current abandoned checkout emails more effective?
Don't worry; you can send emails automatically with SmartPush!
Let SmartPush plan the abandoned cart recall strategy for you. We have preset a set of strategies and automation for you based on best practices and strategies:
Most importantly, to help merchants achieve better email marketing results, SHOPLINE merchants can use the abandoned cart recall email completely free in SmartPush!
Search “SmartPush” in the SHOPLINE Admin’s Apps Store, or click here to install.
Set your abandoned cart recall email now!
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