Growing your contact list is a key step in building an effective marketing strategy. With SmartPush Popups & Forms, you can collect customer contact information directly on your storefront and convert visitors into subscribers.
SmartPush provides a variety of popup templates designed around different marketing scenarios and customer journeys. By displaying the right form at the right moment, you can expand your contact list, recover potential lost customers, and increase conversions.
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Popup & Form Categories
To help you quickly find the right form for your marketing goals, SmartPush organizes templates by goal, style, type, and theme.
1. By Marketing Goal
Data Collection
Designed for new visitors who have not yet subscribed. These forms encourage users to submit their contact information while browsing your store, helping grow your contact list.
Recovery & Retention
Triggered when visitors show exit intent, abandon checkout, or hesitate before purchasing. These forms help recover potential lost customers and increase conversions.
Coupon Marketing
When a customer enters your store through a promotional email, a popup displaying a coupon code can appear automatically to reinforce the promotion.
Driving Repeat Purchases
Templates such as Spin Wheel Popups use gamified interactions to encourage engagement and attract subscribers.
2. By Form Style
Image + Text Forms
These forms combine an image and text layout. You can add additional content blocks in the text section.
| Note: The image block is part of the main structure and cannot be removed, though you can replace the image. |
Spin Wheel Forms
Spin wheel forms introduce gamification by allowing customers to spin a wheel to win discounts or other rewards.
To use this template:
Go to Popups & Forms > Template Library, then select Goal > Drive Repeat Purchases and choose Spin Wheel (Pro).
You can configure:
- Prize name
- Prize type (coupon or other rewards)
- Winning probability
- Prize image
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3. By Form Type
Modal Popup (Centered)
A popup displayed at the center of the page. It interrupts browsing based on the trigger conditions you set.
Corner Popup
Displayed at one of the four corners of the page and does not interrupt the browsing experience.
4. By Template Theme
Templates are also grouped by marketing themes such as:
- Welcome subscription
- Holiday campaigns
- Promotional events
- Reminder notifications
New templates and themes are continuously added.
Enabling Popups & Forms
Before using popup forms, you must enable the SmartPush script.
- In the SHOPLINE Admin, go to Apps > My Apps > SmartPush > App Settings
- Enable the App Script toggle. Once enabled, popup forms can be displayed on your storefront.
Note: Popups currently support the following themes:
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They are available on selected pages such as the homepage, product pages, cart page, checkout page, and member pages.
Creating and Editing a Form
Step 1: Create a Form
- Go to SmartPush > Popups & Forms > Popup List
- Click Create Form and select a template from the template library.
- After selecting a template, you will enter the form editor.
Step 2: Configure the Form
1. Form Settings
Set:
- Form active period
- Tags for collected contacts
Tags can help you segment contacts for future campaigns.
New tags created here will appear as first-level tags in segment filters.
2. Display Settings
Configure how the popup appears and disappears.
Settings include:
- Display device (Desktop / Mobile)
- Popup type (Modal or Corner)
- Close methods (close button, click outside, auto-close)
- Display frequency
Display frequency controls how often the popup appears again if a visitor does not subscribe.
3. Targeting & Triggers
You can define who sees the popup and when it appears.
Target Audience
Filter visitors based on:
- Login status
- Purchase status
- Country or region (based on IP)
Trigger Conditions
Popups can be triggered based on:
- Page entry
- Time on page
- Scroll depth
- Exit intent
Exit intent is detected when:
- Desktop users move the cursor toward the browser bar
- Mobile users swipe back or perform similar navigation actions
Stop Conditions
You can stop displaying the popup to a user when:
- They subscribe
- The popup has been shown a certain number of times
4. Adding Content Blocks
Use the drag-and-drop editor to build your form.
Available blocks include:
- Text
- Button
- Email input
- Phone input
- Date input
- Dropdown selection
- Compliance agreement
- Discount code
- Image
These blocks allow you to design flexible forms to collect customer data.
5. Global Styles
Customize the overall appearance of your form, including:
- Layout structure
- Background color
- Transparency
- Shadow and rounded corners
Mobile devices only support vertical layouts.
6. Multi-Page Forms
Popup templates usually contain 2–3 pages, such as:
- Information collection page
- Coupon page
- Success page
Users are automatically redirected to the next page after submitting the form.
7. Teaser (Collapsed Entry)
A Teaser is a minimized version of the popup displayed at the edge of the page.
Compared with full popups, teasers are less intrusive and allow visitors to continue browsing. When customers click the teaser, the full popup form will open.
You can customize:
- Copy and style
- Display position
- Display timing
- Background image
- Close button behavior
Step 3: Publish the Form
After finishing the configuration:
- Click Save & Exit to save the draft
- Click Activate to publish the popup
Managing Form Campaigns
You can manage all popup forms in Popups & Forms > Popup List
Each form displays key metrics such as:
- Views
- Clicks
- Click rate
Campaign statuses include:
- Draft
- Pending
- Ongoing
- Paused
- Finished
Available actions include:
- Edit
- Duplicate
- Pause / Activate
- Delete
- Preview
- View Data
Viewing Form Performance Data
To analyze form performance, go to SmartPush > Data Analysis > Forms
You can view both overall performance and individual campaign data, including:
- Views
- Clicks
- Click-through rate
- Collected contacts
- Orders
- Revenue
You can also export the data for further analysis.
Orders are attributed to popup campaigns when a customer places an order using a discount code from the form and the popup was shown to that customer within 15 days before the order.
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