Abandoned Checkouts Recall Emails – SmartPush

Overview

Abandoned cart recovery refers to customers who have entered the checkout page while give up purchasing. This type of customers usually have a strong shopping will to enter the checkout page but are bothered by too many items of information on the checkout page, including address, payment method, or the registered account before payment, which could be the threshold and make them stop purchasing what they want. Therefore, except simplifying the necessary information, a few more times of sending emails/messages for recovery, together with friendly discount rates, the customer would change their mind.

Necessary to learn:

Below function introduction is only applicable to stores with Admin link as myshopline.com

In this article, you can learn

Why choose SmartPush Abandoned Cart Recovery

98% of delivery rate ensures emails received successfully
Permanently free for abandoned cart emails
Visualized abandoned cart recovery report
More flexible email editor
It supports setting the exit condition, which means the flow will not be pushed when customers enter the flow because of checkout page but finish the checkout quickly, so as to avoid further disturbance to the customer
Supports splitting flows according to [Abandoned cart amount], [Subscription status] to match different sending scenarios
Supports abandoned cart recovery message

Are there any abandoned cart recovery emails automatically sent by SHOPLINE Admin?

The iteration of setting capability in SHOPLINE Admin - Settings - Notification - Abandoned cart recovery - Advanced setting has been stopped, in order to improve the experience and performance of automatic sending for abandoned cart recovery emails, we suggest you to enable SmartPush Abandoned Cart Recovery

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The email sending function in SHOPLINE Admin - Abandoned cart list - Manually send emails is still the SHOPLINE function and can be used based on existing logic, it will not be sent through SmartPush

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Differences between SHOPLINE stores created before and after October 18, 2023

For SHOPLINE stores created after October 18, 2023

There would be 2 entrances in SHOPLINE Admin to enter SmartPush

First entrance: abandoned cart list

Second entrance: SHOPLINE Admin - Settings - Notification - Abandoned cart recovery - Advanced setting

When clicking any one of the entrances above, the page will automatically redirect to SmartPush (you need to complete two actions before entering SmartPush system: install SmartPush, register SmartPush account following the instruction, for more details please check at "How to complete abandoned cart recovery setting in SmartPush")

Of course, you can also directly search [SmartPush] in the App to install and use it

For SHOPLINE stores created before October 18, 2023

If you click and enter the SmartPush through the entrance in SHOPLINE Admin, you will enter below page and you can decide whether to agree to give up using the capability of abandoned cart recovery in SHOPLINE Admin - Advanced setting - Abandoned cart recovery by yourself. If you click [Agree to enable it], you should focus on below points:

1. Automatic sending in Settings - Notification - Abandoned cart recovery - Advanced setting will be disabled automatically and cannot be used anymore.

2. Abandoned cart recovery emails/messages sent through SmartPush

After sending it successfully (sending email to customer's inbox is deemed as a successful sending), the number of messages sent in SHOPLINE Orders - Abandoned cart list will be +1 (multiple nodes with successful sending will be counted for corresponding successful times), and the number of messages sent and sending status would be updated as well.

Special note: when sending the email, there could be various reasons causing failures of the email to be sent to customer's inbox. E.g. incorrect email address entered by customer, or the email is bounced back by customer's mailbox after sending

When the order of corresponding abandoned cart is created through the variable word [[checkoutur]] of SmartPush email, the recovery status will be automatically updated as [Recovery successful] (! special attention should be paid that if the customer doesn't enter corresponding abandoned cart page through [[checkoutur]], but click the product and enter the product listing page, then a new abandoned cart would be created. ID of both abandoned carts are different so the times and status would not be updated for original abandoned cart)

How to complete abandoned cart recovery setting in SmartPush

1. SmartPush is an Application, before entering the system, you need to complete the installation, log in to/register the SmartPush account following the instruction.

For the installation of SmartPush App, and instruction details about logging in to/registering and authorizing the store, please refer to>>

2. If using entrances above to enter SmartPush system, then you will automatically enter below flow processing page for presetting abandoned cart recovery automation

Check delay time, email content, etc. based on your own store's condition, and check whether they satisfy your expectation, it not, you can edit them and click [Run], then the automation task will be published successfully

If it is in [Running] and there's an error notification, then click the card with error notification to check reason

Error of email contents is usually caused by your selection of promotion and discount section while not selecting the discount code source, which makes it unable to be published

Of course, you can also go to SmartPush system, click Automation - Automation template to select the abandoned cart recovery template you want. SmartPush provides rich preset templates so that you can choose a more suitable automation template for your store

FAQs

Knowledge before starting: if you use SmartPush to send messages, SmartPush will redeem your messages as successfully sent only when they reach customer's mailbox, and notify the main station with the number of messages sent +1

Why could I find an abandoned cart without the number of messages sent or few number of messages sent in SHOPLINE Admin - Abandoned cart list

You can inspect from below perspectives:

1. Whether the abandoned cart automation task is at scheduled time to execute sending task

2. Whether the SmartPush store is in risk control, which caused your emails restricted for being sent, otherwise the number of messages sent will not be transferred back to main site

3. SmartPush will transfer back the sending status only when your emails reach the customer's mailbox, if the email is bounced back, then sending status will not be displayed on main site

4. Whether the contact email address of this abandoned cart is valid? SmartPush will verify the email address before sending emails, if the email is verified as with invalid address, or it has already been put into to the blacklist, then emails would not been sent to this address

For example: entered email address is example@g.mail.com, but the correct gmail format is example@gmail.com, then the entered address is incorrect, and emails will not be sent to it

5. Whether you have uninstalled the SmartPush, emails cannot be sent for abandoned carts generated during that period

6. If the status in SHOPLINE Admin - Abandoned cart recovery status is changed as "Recovery successful", then the number of messages sent transferred back by SmartPush to main site will not be stacked anymore

Why could I find the number of messages sent of an abandoned cart much more than what I have set in SmartPush for the sending node in SHOPLINE Admin - Abandoned cart list