Countdown Block

Introduction 

In marketing emails, it is often necessary to inform customers of the end time of their marketing campaigns. SmartPush supports you in setting up a countdown block in the email editor to boost email marketing effectiveness and campaign conversion rates.

This article will cover the following:

• How to add a countdown timer to emails
• How the countdown works

How to add a countdown timer to emails

1. In the email editor, drag a countdown timer to the middle and set the countdown type and end time in the "Countdown" tab on the right.
2. You can switch on the "Expiry time" toggle and set a reminder message when the countdown reaches 0.
3. In the "Style" tab, you can choose the style and background color for the countdown block, set the font, size, and color of the numbers and time units, and decide where in the email to place the countdown.
4. You can drag the four corners of the countdown block to resize it.
5.  

How the countdown works

There are two types of countdown: fixed date and fixed duration.

1. Fixed date: This refers to a fixed time where the end time shows specific years, months, and days. The countdown block will display days, hours, minutes, and seconds. 
2. Fixed duration: This refers to a fixed countdown time length. The start time is the moment when the recipient first opens the email, and the end time is the point that occurs after the specified fixed duration.

Both the above countdown timers have a default end state as 00:00:00:00 upon expiry. You can also customize the display state of the end time in "Expiration time."