In marketing emails, it is often necessary to inform customers about the deadline of a promotional campaign. SmartPush allows you to add a Countdown block in the email editor to highlight the urgency of your campaign, helping increase customer engagement and improve email conversion rates.
This article explains how to add a countdown block to your emails and configure the countdown settings and display styles.
| Note: This feature is only available for Free Trial and Paid stores. |
Adding a Countdown Block to an Email
To add a Countdown Block to an email, complete the following three steps:
Step 1: Add the Countdown Block
Open the Email Editor and drag the Countdown block to your preferred position in the email content area.
Step 2: Configure the Countdown Settings
In the Countdown tab on the right-side editing panel, configure the following settings as needed:
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Countdown type: Select the type of countdown.
- Fixed date: Set a specific End time for the countdown.
- Fixed duration: Set a Countdown duration based on Days, Hours, and Minutes.
Note: For more details about the two countdown types, refer to the "Countdown Timer Types" section below. - Time zone: Select the time zone used to calculate the countdown time.
- Expiration reminder: Enable this option to display a reminder message after the countdown reaches zero.
Step 3: Customize the Countdown Block Style
In the Style tab, you can customize the appearance of the countdown block, including:
- Style: Select a predefined Style to change the overall design of the countdown timer.
- Number: Customize the appearance of the countdown numbers, including Font, Text size, and Text color.
- Time unit: Customize the display of the time labels (Days, Hours, Minutes, Seconds), including Font, Text size, and Text color.
- Time background color: Set the background color behind the time unit labels.
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Layout: Configure the layout and spacing of the countdown block.
- Horizontal alignment: Choose how the countdown block is aligned within the email (left, center, or right).
- Background color: Set the background color of the entire countdown block area.
- Margin: Adjust the spacing around the countdown block. You can also drag the four corners of the countdown block to adjust its size.
Countdown Timer Types
The countdown feature supports two types: Fixed Date and Fixed Duration.
Fixed Date Countdown
This refers to a specific end date and time for the campaign.
The countdown block will display the remaining days, hours, minutes, and seconds until the specified end time.
After the countdown ends, the default display state will be: 00:00:00:00
Fixed Duration Countdown
This refers to a fixed length of countdown time.
The countdown begins when the recipient first opens the email, and the end time is calculated based on the specified duration.
After the countdown ends, the default display state will also be: 00:00:00:00