V4.3.0 version update: The customer lifecycle management model helps drive your user engagement!

1. Key features

      Function of the [customer lifecycle managment model]

  • By categorizing users into 7 stages based on behavior, values, and engagement, businesses can now conduct personalized marketing for users at different stages of their lifecycle.
  • Pathway guide: [Contacts] - [Customer Lifecycle Management]

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2. Feature optimization

      A. [Segment] feature update

  • [Segment] also offers an 'Engagement Metric' that businesses can reference to determine their segments, using data on user page and product vists, and visit times.

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      B. [Unsubscribe] module optimization

  • Businesses can now customize the [Unsubscribe] content in their emails however they like by using the email editor.
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