1. Key features
Function of the [customer lifecycle managment model]
- By categorizing users into 7 stages based on behavior, values, and engagement, businesses can now conduct personalized marketing for users at different stages of their lifecycle.
- Pathway guide: [Contacts] - [Customer Lifecycle Management]
2. Feature optimization
A. [Segment] feature update
- [Segment] also offers an 'Engagement Metric' that businesses can reference to determine their segments, using data on user page and product vists, and visit times.
B. [Unsubscribe] module optimization
- Businesses can now customize the [Unsubscribe] content in their emails however they like by using the email editor.
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