In this article, you can learn about:
How to improve the delivery rate?
How to improve the click-through rate?
How to Improve the Delivery Rate?
1) Domain Authentication:
Gmail and Yahoo introduced stricter anti-spam policies in 2024, requiring businesses to adhere to strict domain identity authentication. We strongly recommend configuring a dedicated sending domain that is unique to your brand, which is better if it is strongly related to your brand name. SmartPush can automatically solve a series of domain identity authentications for you, such as SPF, DKIM, DMARC, and BIMI, ensuring stable sending.
*As of now, businesses that use SmartPush's delivery capability and configure an independent sending domain have seen a 10% increase in email delivery rates and a 33% increase in open rates.
2) Avoid Being Identified as Spam
- Send to subscribers: Ensure that the recipients have subscribed to marketing emails, otherwise, it can easily lead to unsubscribe or even complaints. Set a clear and visible unsubscribe option in the email.
- Establish brand identity: Ensure that the sender's name, subject line, and the brand name in the email content are clear and consistent.
- Avoid spam content: Especially all capital letters or too many exclamation marks. Overly marketing words such as credit cards can also make the email look like spam.
- Avoid using short links: Because spammers and phishing emails often use short links to hide information.
How to Improve the Open Rate?
1) Confirm whether your target audience is accurate
Has the recipient really subscribed to the email? What is the recipient's awareness of the brand? Is the recipient's email address real and valid?
These issues will directly affect whether the recipient will open the email. Keeping the list accurate and clean is key to improving effectiveness.
2) Is the email subject line attractive?
- Insert personalized variables: The effect is better when used in conjunction with marketing automation, such as welcome subscription, order confirmation, abandoned shopping cart recall, etc.
- Keep it short: A short email subject line can convey complete and effective information. We usually suggest not using more than 9 words or 60 characters for the email subject line.
- Eye-catching keywords: Putting specific keywords can effectively improve the open rate. For example, recipients who are sensitive to prices prefer emails with "FREE", "50% OFF" and other content.
- Avoid too many punctuation marks and sensitive words: Each email subject line should use no more than 3 punctuation marks. Otherwise, it will make your email look like spam. Similarly, sensitive words such as credit cards should also be avoided, especially for adult products, which are more likely to touch the minefield.
- Try emojis carefully: Whether emojis can accurately convey the correct message, different operating systems may display different versions of emojis, so testing is very important.
How to Improve the Click-Through Rate?
1) Ensure effective links: In actual operation, there are still many marketers who forget to check whether the links in the email exist and are effective, which will lead to recipients being unable to jump to the store correctly when they find content they are interested in, wasting a conversion opportunity.
2) Recommend the products that users are most interested in: SmartPush's AI technology deeply analyzes customer behavior preferences and purchase records, and intelligently recommends the products that best match their interests and needs according to each customer's characteristics and needs, improving the purchase conversion rate.
3) Provide an eye-catching CTA: It should be ensured that recipients can find the CTA at a glance after clicking on the email. Common copy includes SHOP NOW, GET NOW, DON'T MISS OUT, etc., as well as benefits attraction: UP TO 50% OFF! BUY 1 GET 2, Shop Black Friday, etc.
4) Social account sharing: Research by Get Response shows that emails with social sharing buttons have a higher click-through rate than those without. The average click-through rate of emails without social sharing icons is 2.4%, while the average click-through rate of emails with social sharing icons is 6.2%. The click-through rate has increased by 158%! Based on this amazing experiment, don't forget to use SmartPush's social media block to add your social media icons.
Finally! Continuous iteration in continuous summarization and trial is very important
Use A/B Test to help us find the most suitable email marketing plan for us. If the current strategy does not work, please try other combinations in time. Start from the perspective of data to explore the core needs of the recipients.
A/B Test usage suggestions: Test only one variable at a time, please clarify your test purpose, and try to ensure that the test variable of the AB version is the only one, otherwise you may not know which variable affected the result.
Integrate these experiences into the next iteration, hoping to help you improve the conversion effect of email marketing.
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