To help you recover abandoned carts and improve conversion rates, SmartPush leverages the power of AI to predict customer preferences and detect when they are likely to abandon their shopping journey. With these new features, you can deliver more personalized product recommendations, trigger pop-ups at optimized moments, and improve engagement with potential customers. This article will walk you through how to configure these new abandoned cart pop-up features effectively.
| Note: This article is for merchants on SHOPLINE (shoplineapp.com) |
In This Article
- Optimal Moments for Abandoned Cart Pop-Ups
- Enabling Pop-Ups for Abandoned Cart Recovery
- Customizing Pop-Ups
Optimal Moments for Abandoned Cart Pop-Ups
Pop-ups are most effective when a customer seems likely to leave the product page after adding an item to their cart.
Enabling Pop-Ups for Abandoned Cart Recovery
SmartPush offers a rich library of pop-up templates for abandoned cart recovery. To activate one, follow the general steps below:
- In SmartPush, go to Popups & Forms > Template Library.
- In the left column of filters, choose Abandoned checkout retention under Theme.
- Select a desired template.
- Making your edits in the editor. Learn more about customization in the next section.
- Once you finish customization, click Save & Exit to save your edits. Click Activate to enable the popup.
Customizing Pop-Ups
Learn in this section about how to customize pop-ups for abandoned cart recovery for the scenario aforementioned. For more information about other pop-ups and forms and general customization, refer to Pop-up forms.
When a Customer is About to Leave the Product Page
With the power of AI, the system can predict when a customer is likely to leave a product page without proceeding to the shopping cart and display a pop-up to retain them. To incentivize customers and create a sense of urgency, you can choose a template countdown timers or discount codes. Recommended customizations are as follows:
- In the Push tab:
- Push time: Select Click Add to cart.
- Show page: Select the pages for pop-up display from the drop-down menu, such as product details pages and product collection pages. Do not select the shopping cart and checkout page.
- Display rules: Select the customer behavior on page based on which you’d like to display the pop-up. Choose Exit intention to let the system do the work for you.
- Stop-push condition: To avoid disturbing customer experience, choose the condition based on which pop-ups will not appear (customer action or counts of appearance).
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