This guide provides insights into the latest trends and expected ROI from SMS marketing. If your brand is considering leveraging SMS marketing, follow this guide to get started successfully.

Benefits of SMS Marketing

Higher engagement: Promotional SMS campaigns boast an average click-through rate (CTR) of 36%, which is 8x higher than emails (4.5%). SMS messages are delivered directly to customers’ phones, ensuring greater visibility.
Broad audience reach: SMS marketing helps brands reach a larger audience and expand their influence.
Exceptional ROI: E-commerce businesses report an average return of $71 for every $1 spent on SMS marketing.

Best Applications for Sending SMS Campaigns

Due to high open rates, SMS marketing must be used strategically to avoid high unsubscribe rates. Below are some ideal applications and templates to use for effective SMS campaigns.

Promotional SMS Campaigns

Campaign Theme	Sample Message
New Arrivals	Exciting news! Our new arrivals are finally here. Don’t miss out on exclusive deals! Shop now at [storelink]. Reply STOP to opt out.
Flash Sale	Don’t wait! Enjoy a flash sale with a [15%] discount on your order using coupon [code]. Shop now at [storelink]. Reply STOP to opt out.
Special Offer	Today only! Visit [storelink] and get [$15 off] when you spend [$50] or more. Hurry! Reply STOP to opt out.
VIP Exclusive	Special for you! Our loyal customers can enjoy [20% off] sitewide this weekend! Visit [storelink] to take advantage. Reply STOP to opt out.
Customer Winback	We've missed you! Here’s a special coupon [code] to use on your next purchase at [storelink]. Reply STOP to opt out.
Holiday Discount	Need last-minute gifts? Use this coupon [code] for extra savings on your holiday shopping! Visit [storelink]. Reply STOP to opt out.
SMS Only Offer	Hello! As an SMS subscriber, here’s an exclusive coupon code just for you. Redeem it at [storelink]. Reply STOP to opt out.

Holiday and Flash Sales

Campaign Theme	Sample Message
Black Friday	Get ready for the biggest deals of the year! Use coupon [code] for amazing savings this Black Friday! Shop now at [storelink]. Reply STOP to opt out.
Christmas Savings	Looking for the perfect gift? Enjoy the holiday spirit with an extra discount using code [code]! Visit [storelink] to shop today. Reply STOP to opt out.
Cyber Monday	It’s Cyber Monday! Enjoy exclusive savings with coupon [code] at [storelink]. Don’t miss out on our best online deals! Reply STOP to opt out.

Automated SMS Campaigns

Campaign Theme	Sample Message
Abandoned Cart	Don't miss out! The amazing products in your cart are still waiting for you. Complete your purchase before they’re gone! [checkoutlink]
Welcome Subscribers	Welcome aboard! Here’s your exclusive gift: [code] Start shopping now at [storelink]!
Price Drop	Great news! The price for an item you’ve been eyeing has dropped. Check it out and save more at [productlink]!

How to Collect Subscriber Phone Numbers

Collecting phone numbers is essential for SMS marketing, and compliance is mandatory as SMS can only be sent to subscribers. Below are two ways to gather subscriber numbers effectively:

Option 1: Use Subscription Pop-ups

In SmartPush, go to Pop-up & Forms > Template Library, and choose a subscription pop-up designed for email and mobile phone collection.

In the first screen of the pop-up, customers will enter their email to subscribe to newsletters.
In the second screen, customers can enter their phone number to subscribe to SMS messages. If they prefer not to share their phone number, they can click No, I'll pass to skip this step seamlessly.

Option 2: Enable Mobile Phone Number Collection at Checkout

To collect phone numbers more effectively, allow customers to use their phone numbers at checkout and opt-in for SMS marketing. Configure In the admin panel of your site builder:

SHOPLINE
Shopify

How to Send SMS Messages in the U.S. and Canada

The U.S. and Canada are among the most receptive markets for SMS marketing. However, local regulations require brands to obtain a dedicated Toll-Free Number (TFN) to send SMS messages. This number serves as the sender ID visible to recipients.

How to Apply for a TFN

To comply with U.S. carrier regulations, each brand must use its unique TFN when sending SMS to subscribed customers. The application process is simple—just provide your company information and brand website.

We’d be happy to help you with the TFN application. Contact the SmartPush team at info@smartpushedm.com and our support team will assist you in setting up your TFN.

Conclusion

Now you know the essential steps to launch an effective SMS marketing campaign! As email marketing becomes increasingly competitive, SMS offers a direct and personal way to connect with your customers, encouraging conversions and repeat purchases.

Get started with SMS marketing today and unlock the power of instant customer engagement!

Complete Guide to SMS Marketing with SmartPush

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