SmartPush introduces you to the A/B testing functionality for Popups and Forms, addressing your requests for tools to optimize email marketing campaigns. This feature enables you to test different variations of your popups and forms, helping them identify the most effective configurations to boost engagement and conversions.
In This Article
How to Set Up A/B Testing
In SmartPush, go to Popups & Forms > Popup List > select Create A/B Test.
- Configure A/B Testing Variants
- Create the A/B Test:
- SmartPush provides default testing variants.
- You can customize the test name, define the number of groups, and finalize the creation process.
- Set Up Campaign Details:
- Use the Campaign Editor to configure each variant’s modules, including display rules, push settings, and layouts.
- Define Strategy Settings:
- Assign traffic distribution percentages.
- Select performance metrics for evaluation.
- Specify test duration and manage variants by renaming, duplicating, editing, or deleting as needed.
- Create the A/B Test:
Post-Test Analysis and Optimization
1. At the end of the testing period, the system identifies the "Winner Variant" based on metrics like click-through rates and conversion rates. All traffic is then automatically directed to the winning variant.
2. You can manually select a winner before the test concludes if desired.
Performance Data Visualization
Each variant’s performance metrics are available under the Data Analysis section. You can monitor real-time and post-test data to refine their strategies effectively.
This feature allows you to unlock the full potential of your popups and forms, delivering more impactful email marketing campaigns with minimal effort. Start experimenting with A/B testing in SmartPush today to drive meaningful results!
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