Exporting Campaign Analytics and Data Reports

Discover how to export campaign analytics to track and evaluate performance. By exporting data, you can easily assess individual messages and determine the effectiveness of your SMS or email campaigns.

In This Article

• Exporting an Overview of Recent Campaign Performance
• Exporting a Specific Campaign Overview
• Exporting Detailed User Data
• Exporting Automation Task Data

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Exporting an Overview of Recent Campaign Performance

1. In SmartPush, go to Data Analysis > Campaigns  >  Export data.
2. The data exported from Campaigns includes key performance metrics for all marketing campaigns within the selected time range, such as:
   • Campaign Type & Name
   • Numbers of Sends, Deliveries, and Delivery Rate
   • Opens & Open Rate (Opens/Deliveries)
   • Clicks & Click Rate (Clicks/Deliveries)
   • Sales, Orders, and Average Order Value
   • Unique Opens & Open Rate, Unique Clicks & Click Rate
   • Conversion Rate, Unsubscribed Users & Unsubscribe Rate
   • Spam Rate, Bounce Rate, and Send Time

This method is best for merchants who need a quick overview of recent campaign performance.

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Exporting a Specific Campaign Overview 

1. In SmartPush, go to Data Analysis > Campaigns  > Click on a specific Campaign > Export data.
2. This method exports a summary of the selected campaign’s performance, including:
   • Aggregated behavioral data
   • URL click statistics
   • Domain behavior data
3. Note: This report does not include detailed user data

This method is best for merchants who need insights into the performance of a specific marketing campaign.

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Exporting Detailed User Data

1. In SmartPush, go to Data Analysis > Campaigns  > Click on a specific Campaign > Click any metric with a dashed underline, such as Open Rate > Enter the User Detail Data Table > Export data.

2. This method exports all detailed user data in a single click, including:

   • Send Details 
   • Delivery Details 
   • Open Details 
   • Click Details 
   • Sales 
   • Failed Send 
   • Invalid Email 
   • Unsubscribe 
   • Bounce 
   • Spam Report

This method is best for merchants who need a detailed breakdown of user interactions in their marketing campaign.

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Exporting Automation Task Data

1. In SmartPush, go to Data Analysis > Automations > Export data.The system will automatically export data for automation tasks created within the selected time range. Additionally, you can export Flow Node Details based on the selected automation creation time.
   • For Flow node detailed data, you can choose to export based on your analysis needs:
     1. All historical data : Cumulative data from the node's creation to the present.
     2. Custom time period data : Select a specific time range to export only the data performance within that period.
2. This method exports an overview of automation task data, including:
   • Date (based on store time zone)
   • Task Name 
   • Message Type, Number of Sends & Deliveries, and Delivery Rate (Deliveries/Sends)
   • Number of Opens & Open Rate (Opens/Deliveries)
   • Number of Clicks & Click Rate (Clicks/Deliveries)
   • Sales Revenue, Order Count, and Average Order Value
   • Unique Opens & Open Rate, Unique Clicks & Click Rate
   • Conversion Rate, Unsubscribed Users & Unsubscribe Rate
   • Complaint Rate, Bounce Rate, and Deletion Status

This method is best for merchants who need insights into the performance of specific automation tasks.