SmartPush now lets you track the performance of your email and SMS campaigns by user segments, helping you identify which audience groups are driving conversions and which ones need re-engagement or optimization.
With Segment Reports, you can:
- View key daily performance trends of each user group, including total revenue, order count, unique open rate, and unique click rate.
- Analyze current user-level metrics like revenue, order count, open times, and click times, filtered by the past 7, 30, or 60 days.
In This Article
- The Importance of Segments
- What You Can See in Segment Reports
- Interpreting the Results
The Importance of Segments
Using segments allows you to group users based on shared characteristics or behaviors, such as purchase frequency, average order value, location, or engagement level. This makes it easier to:
- Personalize content for better relevance and response.
- Identify high-performing customer types and focus resources effectively.
- Re-engage underperforming groups with tailored offers or campaigns.
Well-defined segments help improve targeting, increase ROI, and reduce messaging fatigue for your customers.
What You Can See in Segment Reports
1. Daily Performance Trends (Line Charts)
- Sales and order performance over time.
- Unique open and click rates for emails (one open/click per recipient per day).
- Filter by domain and date range (7/30/60 days).
2. User-Level Data (User Table)
- For each user: name, email, phone, revenue, order count, total opens, and clicks.
- Select a time frame to see how each user performed over the past 7/30/60 days.
- The list stays consistent—showing all users in that segment at the time of your latest update.
| Note: Segment data is updated daily and reflects the latest user group composition. Data may have a slight delay. |
Interpreting the Results
Here are some tips for using segment report insights to your advantage:
- High revenue but low open/click rates? These customers are buying through other channels—try re-engaging them with exclusive email/SMS promotions.
- High opens but low revenue? Content may be engaging, but the offers or products may not be relevant. Test new incentives or messages.
- High click-through and conversion? This segment is highly engaged—consider increasing frequency or targeting them in upsell campaigns.
- Low activity across the board? Consider excluding these users from future sends or moving them to a reactivation journey.
The report is not just about tracking numbers—it helps you decide what action to take for each user group.
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