Integrating Meta Ads

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Meta Ads (formerly Facebook Ads) is a powerful tool to generate leads through social advertising. Now, with SmartPush's Meta Ads integration, you can automatically sync leads from your Meta Lead Ads to SmartPush, allowing you to expand your contact list and run automated email and SMS campaigns.

This article guides you through integrating Meta Ads with SmartPush.

 

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Connecting Meta Ads to SmartPush

To begin, make sure you have an active Meta Ads account with access to a Business Manager and at least one Facebook Page running lead ads.

Then, follow these steps in SmartPush:

  1. In SmartPush, go to Apps > Connect to Apps.
  2. Find Meta Ads and click Authorize.
  3. You’ll be redirected to Meta (Facebook) to log in.
  4. Choose the Business and Pages SmartPush should access.
  5. Review and confirm the authorization. You’ll return to SmartPush automatically.
  6. Once connected, a green Authorized label will appear next to Meta Ads.

 

 

Managing Meta Lead Ad Connections

After connecting Meta Ads, follow these steps to sync your lead ads:

  1. Go to Apps > Meta Ads > Settings.

  2. Click Add connection.

  3. Select a Facebook Page and choose the Lead Ad form you want to sync.

  4. Assign a SmartPush tag to categorize the leads.

  5. Choose a subscription option (email, SMS, both, or none).

  6. Click Complete setup to save the connection.

You can add multiple lead ad connections by repeating the steps above. You can also create a new tag directly from this setup window if needed.

 

 

Creating Automation for Meta Leads

To follow up with synced leads automatically:

  1. Go to Automation > Create New Flow.

  2. Select Sync Leads from Meta Ads as the trigger.

  3. Add conditions such as "Meta Lead Ad" or tags.

  4. Set your desired marketing actions (send email/SMS, assign to a segment, etc.).

SmartPush will automatically trigger this flow each time a new lead is synced from Meta.

 

 

Disconnecting Meta Ads

To remove the integration:

  1. Go to Apps > Meta Ads > Settings.

  2. Click Delete next to the connection you want to remove.

This will stop syncing leads from that particular Facebook Page/ad form but won’t affect your existing contacts or automation flows.

To reconnect, simply repeat the steps in Connecting Meta Ads to SmartPush.

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