The SmartPush Data Dashboard offers an intuitive overview of your marketing performance by consolidating key metrics and trends in one place. It helps merchants monitor campaign effectiveness, track contact engagement, and optimize their marketing strategies with data-driven insights. This article explains the dashboard’s components and provides tips for making the most of the available data.
| Note: This feature only supports retrieving historical data from March 2024 onwards. |
What Is the SmartPush Data Dashboard?
The Data Dashboard is a centralized view where you can monitor your SmartPush campaigns’ key performance indicators (KPIs) and contact behavior. It visualizes data such as message delivery, opens, clicks, and revenue attribution, enabling you to assess overall marketing impact quickly.
The dashboard updates in real time, reflecting the latest data from your email and SMS campaigns, so you can react promptly to changes and opportunities.
Key Metrics Explained
| Metric | Description |
| GMV | Total order value generated from successful orders linked to delivered emails or SMS messages during the selected order time range. |
| Orders | Number of successful orders generated from delivered emails or SMS messages during the selected order time range. |
| Average Order Value | GMV divided by total number of orders. This shows how much, on average, each order is worth. |
| Messages Sent | Total number of emails or SMS messages actually sent during the selected send time range. |
| Users Reached | Number of users who successfully received your emails or SMS messages during the selected time range. |
| Email Opens | Total number of times your emails were opened during the selected time range. |
| Unique Openers (previously "Unique Opens") | Number of unique users who opened your emails during the selected time range; each user is counted once regardless of how many times they opened the emails. |
| Clicks | Total number of times links in your marketing emails or SMS messages were clicked during the selected time period. |
Unique Clickers (previously "Unique Clicks")
| Number of unique users who clicked links in your marketing emails or SMS messages during the selected time period; each user is counted once regardless of how many times they clicked.
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| Unique Click Rate | Unique Clickers ÷ deliveries for marketing campaigns within the selected send time range. |
| Delivery Rate | Deliveries ÷ messages sent for all campaign or automation messages with a send time within the selected period |
| Conversion Rate | Orders ÷ Unique Clickers for all campaign or automation messages with a send time within the selected period. |
| Unsubscribe Rate | Unsubscribes ÷ messages sent for all campaign or automation messages with a send time within the selected period. |
How to Use the Dashboard
Go to Smartpush > Data Analysis > Data dashboard.
- Select your desired time frame using the date filter to view data for specific periods (e.g., last 7 days, last month).
- Review the summary metrics at the top to get a snapshot of overall performance.
- Explore detailed charts and graphs below for trends such as daily message sends, opens and clicks over time, and revenue contributions.
- Use the filter options to segment data by channel (email or SMS) or campaign for deeper insights.
Customizing Your Metric Cards
The metric cards area now supports pagination and customization, giving you flexible control over which metrics you see and in what order.
Navigating Between Metric Pages
Left and right pagination buttons appear in the metric cards area. The first page only supports scrolling right; the last page only supports scrolling left.
Using Indicator Setup
Click Indicator Setup to open the settings panel. From here you can:
- Select which metrics to display. There are no required metrics; you can include any combination.
Drag metrics to reorder them. The dashboard will display them in the order you set.
- You must keep at least one metric selected; attempting to save with zero metrics selected will show the message "Please keep at least 1 metric".
- Click Restore Defaults to reset the metric display to the original configuration.
- Your settings are saved per user. The next time you open the Data Dashboard, metrics will display according to your saved configuration.
| Note: The Indicator Setup button replaces the previous Edit button on individual metric cards. |
Email Deliverability Module
The Email Deliverability module appears at the bottom of the Data Dashboard and helps you evaluate the quality and reputation of your email sending.
Data Inclusion Rules
- This module only includes data sent using custom branded domains. Emails sent using the default SmartPush sender domain are not included.
- If no custom branded domain is configured, an empty state is shown with a prompt to set one up.
- If a domain is deleted, its historical data will no longer appear in this module.
Domain Filter
- If at least one custom branded domain is configured, a single-select dropdown appears at the top of the module.
- You can select All Branded Domains or a specific domain (up to 3 domains supported).
Tips & Best Practices
- Regularly monitor key metrics to identify trends and quickly spot performance changes.
- Compare performance across different campaigns or channels to optimize your marketing mix.
- Use revenue data to measure ROI and justify marketing spend.
- Combine dashboard insights with segment data to create more targeted campaigns.
- Schedule regular reviews of dashboard data to keep your marketing aligned with business goals.