The SmartPush Data Dashboard offers an intuitive overview of your marketing performance by consolidating key metrics and trends in one place. It helps merchants monitor campaign effectiveness, track contact engagement, and optimize their marketing strategies with data-driven insights. This article explains the dashboard’s components and provides tips for making the most of the available data.
Note: This feature only supports retrieving historical data from March 2024 onwards.
In This Article
- What Is the SmartPush Data Dashboard?
- Key Metrics Explained
- How to Use the Dashboard
- Tips & Best Practices
What Is the SmartPush Data Dashboard?
The Data Dashboard is a centralized view where you can monitor your SmartPush campaigns’ key performance indicators (KPIs) and contact behavior. It visualizes data such as message delivery, open rates, click rates, subscription trends, and revenue attribution, enabling you to assess overall marketing impact quickly.
The dashboard updates in real time, reflecting the latest data from your email and SMS campaigns, so you can react promptly to changes and opportunities.
Key Metrics Explained
| Metric | Description |
| GMV | Total order value generated from successful orders linked to delivered emails or SMS messages during the selected order time range. |
| Orders | Number of successful orders generated from delivered emails or SMS messages during the selected order time range. |
| Average Order Value | GMV divided by total number of orders. This shows how much, on average, each order is worth. |
| Messages Sent | Total number of emails or SMS messages actually sent during the selected send time range. |
| Users Reached | Number of users who successfully received your emails or SMS messages during the selected time range. |
| Email Opens | Total number of times your emails were opened during the selected time range. |
| Unique Opens | Number of unique users who opened your emails during the selected time range (each user counted once, regardless of how many times they opened). |
| Clicks | Total number of times links in your marketing emails or SMS messages were clicked during the selected time period. |
| Unique Clicks | Number of unique users who clicked links in your marketing emails or SMS messages during the selected time period (each user counted once). |
How to Use the Dashboard
-
Go to Smartpush > Data Analysis > Data dashboard.
- Select your desired time frame using the date filter to view data for specific periods (e.g., last 7 days, last month).
- Review the summary metrics at the top to get a snapshot of overall performance.
- Explore detailed charts and graphs below for trends such as daily message sends, opens and clicks over time, and revenue contributions.
- Use the filter options to segment data by channel (email or SMS) or campaign for deeper insights.
Tips & Best Practices
- Regularly monitor key metrics to identify trends and quickly spot performance changes.
- Compare performance across different campaigns or channels to optimize your marketing mix.
- Use conversion and revenue data to measure ROI and justify marketing spend.
- Combine dashboard insights with segment data to create more targeted campaigns.
- Schedule regular reviews of dashboard data to keep your marketing aligned with business goals.
Comments