Dashboard

The new dashboard offers SmartPush operational insights, including the latest announcements, marketing performance reports, and recommended strategies. This article will introduce each section of the dashboard.

This article will cover the following: 

• Announcements and plan details
• Boost your marketing performance
• Sales
• Contacts
• Continue your draft task

1. Announcements and plan details

The left banner displays announcements about the latest updates, while the right section shows your current plan status, including its duration and remaining quota.

2. Boost your marketing performance

This section highlights key performance metrics for your store, including "New contacts", "Sales", and "Repeat purchase rate". It also provides recommended strategies to enhance your store's marketing performance.

Metric Definitions:

Metric	Definition	Update frequency
New contacts	Growth of SmartPush contacts in the last 30 days.	Daily
New contacts compared to the last 30 days	(New contacts this period - New contacts previous period) / New contacts previous period	Daily
Sales	GMV (Gross Merchandise Volume) of your store in the last 30 days.	Daily
Sales compared to the last 30 days	(Sales this period - Sales previous period) / Sales previous period	Daily
Repeat purchase rate	Repeat purchase rate in the last 30 days (Formula: number of repeat customers/number of paying customers).  Repeat customers: customers who have successfully placed 2 or more orders.	Daily
Repeat purchase rate compared to the last 30 days	(Repeat purchase rate this period − Repeat purchase rate previous period) / Repeat purchase rate previous period	Daily

3. Sales

This section presents both your store’s overall performance and data attributed to SmartPush, categorized by marketing campaigns, automation, and pop-up. You can also use the date picker in the top-right corner to select a specific time range for analysis.

Metric definitions: 

Metric/Category	Definition	Update frequency
Store sales	GMV of the store within the selected time period.	Real-time
Store sales compared to previous period	(Store sales this period - Store sales previous period) / Store sales previous period	Real-time
SmartPush sales	GMV increased by SmartPush within the selected time period.	Real-time
SmartPush sales compared to previous period	(SmartPush sales this period - SmartPush sales previous period) /  SmartPush sales previous period	Real-time
Store share	(SmartPush sales / Store sales) x 100%	Real-time
Marketing activities	GMV increased by SmartPush marketing activities within the selected time period.	Real-time
Marketing activities compared to previous period	(Marketing activities this period - Marketing activities previous period ) /  Marketing activities previous period	Real-time
Automation	GMV increased by SmartPush automation within the selected time period.	Real-time
Automation compared to previous period	(Automation this period - Automation previous period ) /  Automation previous period	Real-time
Pop-up	GMV increased by SmartPush pop-up within the selected time period.	Real-time
Pop-up compared to previous period	(Pop-up this period - Pop-up previous period ) /  Pop-up previous period	Real-time

4. Contacts

This section displays metrics related to contacts, including the number of contacts subscribed to email or SMS. Click the ">" icon next to "Total contacts", and you will be directed to the page in [Contacts] > [All].

You can also adjust the time range using the date picker in the top-right corner. This will update the "Compared to previous period" data and chart data, but won't affect the "Total contacts", "Email contacts", or "SMS contacts".

Metric definitions:

Metrics	Definition	Update frequency
Total Contacts	Total number of SmartPush contacts as of today.	Real-time
Total Contacts compared to previous period	Change in the number of contacts during the selected time period.	Real-time
Email contacts	Number of contacts that have subscribed to email in the total contacts.	Real-time
Email contacts compared to previous period	Change in email contacts during the selected time period.	Real-time
SMS contacts	Number of contacts that have subscribed to SMS in the total contacts.	Real-time
SMS contacts compared to previous period	Change in SMS contacts during the selected time period.	Real-time

5. Continue your draft task

This section displays up to five recent draft tasks, organized into tabs for "Marketing activities," "Automation", and "Pop-ups & Forms". Click on the list or the "Edit" button to open the corresponding task editor.

*Note: Drafts will be excluded if a similar task is already active, such as a marketing activity using the same template, an automation with the same trigger, or a pop-up form targeting the same goal.