The Popups & Forms page under Data Analysis provides a centralized view of how your popups, forms, and related A/B tests perform in SmartPush. With overview metrics, detailed variant-level insights, and enhanced export capabilities, you can better evaluate engagement, optimize designs, and make data-driven decisions.
This article explains how to view popup and form performance data, interpret key metrics, and export results for further analysis.
In This Article
- What Is Popup & Form Data Analysis?
- Accessing Popup & Form Performance Data
- Understanding Performance Data & A/B Testing Results
- Exporting Popup & Form Data
- Tips & Best Practices
What Is Popup & Form Data Analysis?
Popup & Form Data Analysis consolidates performance data for all popups, forms, and their A/B testing variants in one place. It helps you understand:
- How different popup or form versions perform
- Which variants drive higher engagement or conversions
- Overall trends across selected time periods
This data supports both ongoing optimization and post-test evaluation, allowing you to continuously improve onsite user interactions.
Accessing Popup & Form Performance Data
Go to SmartPush > Data Analysis > Popups & Forms.
On this page, you can:
- View a list of all popups, forms, and A/B tests
- Review performance metrics at the variant level
- Check the total number of records returned under current filters
Understanding Performance Data & A/B Testing Results
For popups and forms with A/B testing enabled:
- Each variant’s performance is tracked independently
- Metrics allow you to compare engagement and conversion effectiveness
At the end of an A/B test:
- The system can automatically identify a winning variant based on selected performance metrics
- All traffic is routed to the winning variant
- You may also manually select a winner before the test concludes, if needed
Performance data remains available after the test, allowing for post-analysis and long-term optimization.
Exporting Popup & Form Data
The Export button is located at the same level as the filters and is fully linked to your current filter settings.
- If a Statistics Period is selected: Only data within that period is exported.
- If no Statistics Period is selected: Data is exported for the past 30 days by default (based on send time)
Hovering over the export button shows reminders such as:
- Export all filtered results. We recommend narrowing the filter range for better performance.
- If send time is not selected, data will be exported for the past 30 days by default.
Tips & Best Practices
- Review both ongoing and completed A/B tests to identify long-term trends.
- Narrow filter conditions before exporting large datasets to improve performance.
- Combine popup and form insights with other SmartPush data. (campaigns or automations) for a complete engagement analysis
- Regularly review record counts to confirm your filters are returning expected results.
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