automatically send timely and personalized messages in response to customer actions or events. This article describes the available triggers for merchants on custom websites or other platforms, along with their filter conditions, exit conditions, and sending targets.
| Note: This article is for merchants using a custom website or other platform (a storefront not hosted on the SHOPLINE platform). If your store is on the SHOPLINE platform, see "Using Automation Triggers in SmartPush (For SHOPLINE Merchants)". |
SmartPush Automation Triggers
Each trigger supports different filter conditions, exit conditions, and sending targets. The table below outlines all available trigger types and their configurations.
| Trigger | Trigger Description | Common Use Cases | Sending Target |
|---|---|---|---|
| Contact Enters Segment | Triggered when a contact meets the conditions of a segment and enters it. Segment conditions can be based on customer properties, purchase behavior, website activity, email and SMS channel engagement, and custom tags. | Win-back flows for lapsed customers; VIP upgrade notifications; targeted promotional flows for specific audience groups. | The email address or phone number associated with the contact. |
Filter Conditions: AND and OR Logic
You can combine multiple filter conditions using AND logic (the contact must meet all conditions) or OR logic (the contact must meet at least one condition). This gives you flexible control over which contacts qualify for each automation trigger.
Setting Up Automation Flows
For step-by-step guidance on building and activating an automation flow, including how to configure triggers, add actions, and set exit conditions, see "Introduction to Automation Process".