Getting to know EDM
EDM is the abbreviation of Email Direct Marketing, that is, email marketing. It refers to a marketing method used by enterprises to send emails to target customers, establish communication channels with target customers, and directly convey relevant information to them to promote sales.
EDM has a variety of purposes, such as sending electronic advertisements, product information, sales information, market research, marketing campaign information and so on. In the e-commerce scenario, EDM is mainly used to develop new purchasing opportunities for old customers, retain new customers, and brand marketing.
Advantages of EDM
For current e-commerce sellers, EDM is another major source of traffic in addition to advertising, and it is also a powerful assistant to help sellers improve GMV.
1. Large user base
Global email users are as high as 3 billion, far exceeding the number of social platform users. Larger users mean more potential user groups.
2. Low cost
Compared with advertising, SEO, and celebrity promotion, EDM costs less, and it costs less than 1 cent to send an email.
3. Low threshold for use
Using professional EDM tools such as SmartPush, a single machine can achieve the speed of sending millions of letters per day. It does not require professional knowledge and tedious operation procedures. Just follow the instructions and complete EDM marketing in a few minutes.
4. Wide range of applications
EDM content is not limited, suitable for all walks of life, and has the characteristics of a large amount of information and long storage period. Besides, collection and circulation are very simple and convenient. For e-commerce, whether it is a new customer promoting the first order or an old customer repurchasing, EDM would be able to help achieve it.
5. High accuracy
Since e-mail is a point-to-point communication, targeted and high-precision communication can be achieved. Through SmartPush, it is possible to perform group segmentation for customer customization, and send different email content to different groups of people, making it easier to achieve success.
How to be successful at EDM?
To be successful with EDM, the following prerequisites are required:
1. The technical basis of the mailing list: technically ensure that users join and exit the mailing list, and realize the management of user information, as well as functions such as mail sending and effect tracking.
2. Acquisition of user email address resources: On the premise that users voluntarily join the mailing list, obtaining enough user email address resources is a necessary condition for Email marketing to play a role.
3. Content of the mailing list: Marketing information is sent to users through email. Only when the content of the email is valuable to the user can it attract the attention of the user. Effective content design is the basic premise for the role of e-mail marketing.
For SHOPLINE e-commerce sellers, the use of SmartPush can easily complete the above preparatory work: through the SmartPush system, the import of user lists and multi-condition crowd segmentation can be completed with one click, and custom UTM can accurately track performance data. Through the subscription form, it becomes easier and more efficient to collect user mailboxes; beautiful email templates and convenient editors make the emails easier to reach users and achieve success as well.
Comments