The email subject is the first line of communication with the recipient. A successful email subject can increase the email open rate, attract the recipient's attention and generate clicks. Here are some tips for writing more effective email subject lines:
1. Keep it short
Your email subject should be less than 50 characters, or it will be too long to be read. Make sure your subject line is precise enough; this allows recipients to view it in full, thus improving open rates. Make sure to keep your email subject as short as possible.
2. Avoid spam words
Reduce the use of phrases like “earn extra income.” “amazing discounts,” and “$$$” in the email's subject line. Once the spam filter is triggered, the email will be classified as spam and fail to be delivered.
3. Eliminate filler words
Every word in the subject is precious. You can keep the small talk: "hello," "nice to meet you," and "thank you." in the main text.
4. Put important information in front
Current data shows that 50% of the recipients open emails on their mobile phones. Due to the variation in mobile phone models and screen sizes, the visible part of the email subject will be further compressed. Therefore, please put the critical information at the beginning, or it is likely to be ignored by the recipient.
5. Personalize it with the recipient's name or company name
Try to include the recipient's name to personalize the email or recognize that it’s a topic they are invested in, which boosts the recipient's trust and open rate of your email. You can also edit your emails with Smart Push, which supports inserting name variables to personalize the email subject.
6. List out a ranking
People are curious about leaderboards, which you can capture in the email subject. Use titles like "Top 10 best-selling ice cream flavors in 2022" or "Top 10 popular coats sold during Christmas" to attract recipients to open the email and know more about your email content.
7. Appropriate use of emojis
More and more people use emojis to express their feelings. You can shorten the distance between you and the recipient by introducing an appropriate amount of emojis in the email subject. You can insert various emojis in the subject editing bar on Smart Push. Bear in mind to keep the use of emojis minimal but effective.
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