The quality of the email content directly affects its click-through rate. Writing an attention-grabbing email is crucial to attracting users to the shop. But how? Check out the following 4 ways:
1. Suitable headers
Data shows that targeted emails for different types of recipients in different scenarios indicate higher conversions. Therefore, planning your email subject line is a top priority. Here are a few common e-commerce marketing themes that may give you some inspiration:
1) Everyday marketing headers
- New arrival
- Pre-promotion warmup
- Promotion has begun
- End of promotion countdown
- Discount giveaway
2) Holiday Themed Headers
- Vacation notice
- Weekend giveaway guide
- Birthday gift cards
- Holiday shipment notice
- Weekend gift card
- Holiday greetings
3) Sales Headers
- New year sales
- Black Friday
- Cyber Monday
- Double 11
- Member day
- Brand promotion day
- Seasonal sales notice
2. Keep the style consistent
Maintaining a consistent email style is one of the keys to building a brand image and increasing click-through rates. The following aspects can make emails more consistent:
1) Keep fonts consistent
Use two fonts in a marketing email - one font for the body text and another for large and small headings. Use standard fonts such as Arial to ensure visibility on most devices, as some fonts are not supported in every device. In addition, when pushing marketing emails, it is also recommended to keep the font and text size as consistent as possible.
2) Place the brand/shop logo at the top of the email
Place the brand/shop logo at the top of the email to ensure that it is the first thing recipients see when they open it. At the same time, the logo image should not be too high in case it obstructs the recipient's view of the email body.
3. Do not over market
With the rapid development in the world, people receive large amounts of marketing information every day. Too many marketing messages can get tiresome. Start with the following points to make your email stand out from the influx of marketing messages:
1) Resonance
Instead of directly promoting products, users should be encouraged to understand the content of the email, then follow with a solid call-to-action, so it becomes easier to attract users to resonate.
Here are ways to encourage: let users see what makes your product and service different, what benefits users can get after taking action, or point out the shortcomings of similar products and explain how your product overcomes them. Try to activate users' interest and curiosity in the email and encourage them to click on the website link and continue to learn more about the product. At the same time, price incentives and gifts are also good ways to encourage users to click on links. When users resonate, they will agree with your point of view, execute the actions you want, and bring you more significant benefits.
2) Emphasize the brand rather than products
Showing too many products can make users lose their desire to continue browsing. Strengthening the brand awareness of users and allowing users to recognize the brand value can promote conversion.
3) Thinking from a different perspective
Marketers like to receive EDM emails containing market news, product information, and valuable market information. Management executives like seeing emails that reveal management strategies, the latest economic situation, and various types of information helpful for enterprise building.
Ordinary users are more interested in useful information, such as discounts and product sales, and less interested in advice and knowledgeable analysis. As the email sender, the content and tone should accommodate and target the recipient. The content does not need to be extravagant. Simplicity is enough. This principle applies to all industries, whether selling insurance or fashion accessories.
4. Emphasize the main point
Getting straight to the point and being clear and concise is essential; it’s simple as that.
The majority of recipients do not have the patience to read an email from beginning to end, they generally have a quick look through and judge the value of the content by grasping main points. Vivid pictures are more eye-catching than words. In addition, different fonts, colors, and bars are also ways to highlight the subject of the email, allowing recipients to understand the focus of the email quickly. Make the recipient interested in your content within seconds after clicking on the email, and the purpose of your marketing email is likely to be achieved.
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