Email marketing is a cost-effective and high-reach channel. With SmartPush, you can easily build a complete email marketing workflow to increase repeat purchases and re-engage inactive customers.
Because the same customer may subscribe to both email and SMS, we recommend carefully planning your campaign frequency. Avoid sending the same promotional content to the same customer through multiple channels within a short period of time, as this may lead to unsubscribes or customer complaints.
This article walks you through the complete process of creating and sending an email campaign in SmartPush.
In This Article
- Creating an Email Campaign
- Designing the Email Content
- Scheduling and Sending
- Viewing Campaign Performance
Creating an Email Campaign
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In the SmartPush Admin, go to Campaigns > Campaign List, then click Create Campaign.
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On the campaign creation page, select Create Email.
- Fill in the required campaign information, including:
- Campaign name
- Recipients
- Email subject
- Preview text (optional)
- Sender information
- UTM tracking parameters (optional)
- Email language
Once completed, click Go to design email to proceed.
Designing the Email Content
SmartPush provides a variety of ready-to-use templates to help you save time. Click Use Template and select a template to start editing.
Use the Email Editor to design your email content based on your needs. Once finished, click Save and Next.
| Note: Make sure to add store or product links to images and buttons. Without links, recipients will not be able to visit your store or complete a purchase. |
Scheduling and Sending
Review all campaign settings and choose a sending option:
- Send Now
- Schedule Send
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AI Send Time
After selecting the send time, click Create to finalize the campaign.
Before sending, you can save the campaign as a draft and return to edit it at any time.
Viewing Campaign Performance
After the campaign is sent, you can track performance data in Data Analysis > Campaigns, including opens, clicks, and delivery metrics.
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