The key to achieving high conversion is to evaluate the effect of each email campaign, experiment with the content and sending time, and understand users’ preferences.
SmartPush provides timely, accurate, and effective data to aid your business.
How to Track Campaign Performance?
- Go to SmartPush and select [Campaign]. You will see the indicators of each email campaign, such as the send rate, open rates, and sales.
- You can track the performance data of the campaign at [Data report] > [Campaign]. Click on the campaign to view the performance details.
- In Data Report, you can additionally look at the performance data within 24 hours to help you find the time with the highest open rate. Click View Click Map at the top right corner to view the locations that the reader clicks the mouse cursor on a desktop device or tap the screen on mobile.
More specific guidelines on how to evaluate the effectiveness of email campaigns and the meaning of each indicator can be found here.
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