Are you still troubled by low ROI from repeated work in your operation team? Or you missed deep research on the automation even if you had heard about it? With strong data combination and distribution capability, SmartPush now can help you to establish marketing automation and reach your customers more easily and conveniently. Its deep logic can cover the whole user life cycle, targeted funnels will deliver correct information to the right people more effectively, helping you increase open rate and conversion rate of each email. Multiple kinds of preset templates enable creating an automated workflow with sophisticated logic in few minutes.
Now let's get a full understanding of marketing automation from below 3 questions:
1. What is marketing automation?
Marketing automation is a kind of technology about multi-channel automatic marketing process management. Through the marketing automation enterprises can execute repetitive marketing tasks more effectively on multiple online channels(email, SMS, social media, etc.)
2, Why choose marketing automation?
There are more and more marketing and sales departments in various companies choose automation technology to process their repetitive tasks through which they can maximize their marketing coverage and effectively reduce human costs and mistakes. Company staffs can deal with problems in a higher level, and with promoted automation capability you will be able to expand your business effectively through the automation system designed with sophisticated logic.
3, How to use marketing automation
So how can we start our journey on marketing automation?
Step 1: confirm channels
At the beginning you should know clear in which channels you want to use marketing automation: SmartPush suggests that you can cover in multiple channels so as to ensure consistent experience of your customers, which refers to enable Email and SMS at the same time. By this you can reach and recall your customers comprehensively through Email and SMS based on different key nodes.
Step 2: preparing the sending logic
Once confirmed the channel, your configure your automated marketing campaign! Normally we choose to reach customers with automated marketing campaigns in their whole life cycles, which means the process since customer reached website landing page and starts to view, click, place orders at different levels, till they leave your website. SmartPush will dig out the key point for your business in this chain and there are 7 email templates provided.
Welcome email
A welcome email with subscription discounts always gets you twice results with half efforts! This is the best chance for your consumers to know about brand visions and product features.
Abandoned shopping cart
Add-to-cart step plays a vital role in the purchase process, try to reconnect with your customers through abandoned shopping cart emails.
Viewed pages/items unpurchased recall
Which products are interested by your customers? Let them know with these positive signals.
Abandoned checkout recall
Exclusive discounts? Personalized recommendations? Attract customers to come back to checkout page.
Inactive user recall
Irresistible flash sales, new arrivals, festival discounts... bring back customers whom you might lost to your store again.
Order confirmation
Shopping still goes on! Don't waste high-conversion order confirmation emails, let your customers know more about your brand and turn them into returning customers!
By using SmartPush templates, you can start your automation in few minutes without complex logical calculations. You can also customize discounts and rewards based on those templates for customers, and set tiered recall discounts based on their average transaction value so as to increase recall success rate.
Step 3: data orientation and optimization
At any circumstances does the data play a vital role. SmartPush provides a clear data panel for view so that you can easily check the result data of each automated email. No complex redirection required, you can optimize your automated workflows freely.
Thus completes the loop for an automated task! SmartPush will safeguard your business along the journey and help you reach customers with the most accurate method within the shortest time! Now let's begin!
Comments