一篇文章说透|最全短信营销指南

文章导读:通过这篇文章,你将了解短信营销的最新趋势和预期ROI,以及如果你的品牌想要尝试短信营销,那么你应该如何开展这项工作。

目录:

正文:

一、营销短信的好处?

  • 促销短信的平均点击率为 36%,是电子邮件 (4.5%) 的 8 倍*(短信是直接发送到消费者手机上的信息,曝光率有着天然的优势);
  • 短信拥有广泛的受众,可以帮助品牌扩大影响力;
  • 电子商务行业的短信渠道投资回报率水准是每投资1美金收获71美金;

 

二、短信营销最佳发送场景

短信的高打开率也意味着高退订率,所以不是所有内容和场景都适用于短信营销;以下是我们实验下来效果最好的短信发送场景和模板案例:

营销短信:

活动主题 发送内容
New Arrivals
Exciting news! Our new arrivals are finally here. Don’t miss out on exclusive deals! Shop now at [storelink]. Reply STOP to opt out.
Flash Sale
Don’t wait! Enjoy a flash sale with a [15%] discount on your order using coupon [code]. Shop now at [storelink]. Reply STOP to opt out.
Special Offer
Today only! Visit [storelink] and get [$15 off] when you spend [$50] or more. Hurry! Reply STOP to opt out.
VIP Exclusive
Special for you! Our loyal customers can enjoy [20% off] sitewide this weekend! Visit [storelink] to take advantage. Reply STOP to opt out.
Customer Winback
We've missed you! Here’s a special coupon [code] to use on your next purchase at [storelink]. Reply STOP to opt out.
Holiday Discount
Need last-minute gifts? Use this coupon [code] for extra savings on your holiday shopping! Visit [storelink]. Reply STOP to opt out.
SMS Only Offer
Hello! As an SMS subscriber, here’s an exclusive coupon code just for you. Redeem it at [storelink]. Reply STOP to opt out.

 

大促活动:

活动主题 发送内容
Black friday
Get ready for the biggest deals of the year! Use coupon [code] for amazing savings this Black Friday! Shop now at [storelink]. Reply STOP to opt out.
Christmas Savings
Looking for the perfect gift? Enjoy the holiday spirit with an extra discount using code [code]! Visit [storelink] to shop today. Reply STOP to opt out.
Cyber Monday
It’s Cyber Monday! Enjoy exclusive savings with coupon [code] at [storelink]. Don’t miss out on our best online deals! Reply STOP to opt out.

 

自动化短信

活动主题 发送内容
Abandoned Cart
Don't miss out! The amazing products in your cart are still waiting for you. Complete your purchase before they’re gone! [checkoutlink]
Welcome Subscribers
Welcome aboard! Here’s your exclusive gift: [code] Start shopping now at [storelink]!
Price Drop
Great news! The price for an item you’ve been eyeing has dropped. Check it out and save more at [productlink]!

 

三、如何收集手机号:

订阅短信至关重要,短信只能发送给订阅者,且过程需要完全合规如果你打算开展短信营销,收集短信是第一步,你可以按照以下流程逐步开启你的手机号收集策略:

一、开启订阅弹窗

在SmartPush弹窗模板库选择一个收集手机号的弹窗,消费者会在第一屏弹窗中填写email订阅newsletter,然后进入第二屏填写手机号订阅SMS短信(这一步如果消费者不愿意留下手机号,则可以点击文字 I'll pass直接跳过,非常用户友好)

企业微信截图_94f59c27-0256-4e8d-8957-b865e4560e60.png企业微信截图_12d768a1-74f7-4e0f-8780-8d75ab7c684e.png

 

二、建站后台设置,引导用户留下手机号:

除了开启订阅弹窗,要想收集手机号还需要允许客户使用手机号结算,并在checkout页面允许用户勾选订阅短信营销。

在SHOPLINE开启:

企业微信截图_d5a795b8-a277-4721-95fb-94d13e2538f9.png

在Shopify开启:

企业微信截图_c87fa6c3-1ac3-46bd-beac-a0c3c9070e61.png

 

四、如何在美国加拿大发送短信:

美国、加拿大是对短信营销接受度最高的市场之一,也正因如此要想在美国、加拿大发送短信你还需要最后一步:申请TFN号码(即发送短信时消费者看到的发信人号码)

根据美国当地运营商的规定,每个品牌必须要有独立的TFN号码用来向订阅的消费者发送营销短信。当然申请TFN号码并不是难事,只要提供公司信息和品牌网站就可以申请,如何你想申请号码,可以联系SmartPush的工作人员(请发送邮件至info@smartpushedm.com),我们会协助你一起申请号码。

结语:

以上就是发送短信营销的必要流程了!在Email营销越来越卷的今天,是时候抓住短信渠道,与你的消费者建立更直接、更深的联系,推进他们的转化和复购。今天开启你的短信营销吧!

 

 

 

 

 

 

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