Note: This article is for merchants on Shopify and SHOPLINE (myshopline.com)

To help you recover abandoned carts and improve conversion rates, SmartPush leverages the power of AI to predict customer preferences and detect when they are likely to abandon their shopping journey. With these new features, you can deliver more personalized product recommendations, trigger pop-ups at optimized moments, and improve engagement with potential customers. This article will walk you through how to configure these new abandoned cart pop-up features effectively.

Optimal Moments for Abandoned Cart Pop-Ups

Pop-ups are most effective when triggered at key points during the customer journey:

When a customer seems likely to leave the product page after adding an item to their cart.
When a customer is about to exit the shopping cart page without proceeding to checkout.
When a customer revisits your store after leaving without checking out.

Enabling Pop-Ups for Abandoned Cart Recovery

SmartPush offers a rich library of pop-up templates for abandoned cart recovery. To activate one, follow the general steps below:

In SmartPush, go to Popups & Forms > Template Library.
In the left column of filters, choose Abandoned checkout retention under Theme.
Select a desired template.
Making your edits in the editor. Learn more about customization in the next section.
Once you finish customization, click Save & Exit to save your edits. Click Activate to enable the popup.

Customizing Pop-Ups

Learn in this section about how to customize pop-ups for abandoned cart recovery for the three scenarios aforementioned. For more information about other pop-ups and forms and general customization, refer to Pop-up forms for myshopline.com and myshopify.com, based on which platform you are using.

Note: For optimal customer experience, it is recommended not to activate all these scenarios at the same time.

When a Customer is About to Leave the Product Page

With the power of AI, the system can predict when a customer is likely to leave a product page without proceeding to the shopping cart and display a pop-up to retain them. To incentivize customers and create a sense of urgency, you can choose a template countdown timers or discount codes. Recommended customizations are as follows:

In the Push tab:
- Push time: Select Click Add to cart.
- Show page: Select the pages for pop-up display from the drop-down menu, such as product details pages and product collection pages. Do not select the shopping cart and checkout page.
- Display rules: Select the customer behavior on page based on which you’d like to display the pop-up. Choose Exit intention to let the system do the work for you.
- Stop-push condition: To avoid disturbing customer experience, choose the condition based on which pop-ups will not appear (customer action or counts of appearance).

3-1 Not proceed to cart.png

When a Customer is About to Leave the Shopping Cart Page

With the power of AI, the system can detect when a customer is about to abandon the cart and display a pop-up to retain them. Now, in addition to countdown timer and discount code, you can showcase recommended products in the pop-up to encourage checkout or upsell additional items. Recommended customizations are as follows:

In the Push tab:
- Push time: Select User enters page.
- Show page: Select Shopping cart from the drop-down menu.
- Display rules: Select the customer behavior on page based on which you’d like to display the pop-up. Choose Exit intention to let the system do the work for you.
- Stop-push condition: To avoid disturbing customer experience, choose the condition based on which pop-ups will not appear (customer action or counts of appearance).

3-2-1 Not proceed to checkout.png

In the Add blocks tab:
- On the left pane, drag and drop the Products component to your desired position on the pop-up. Then on the right pane,
  - Product tab:
    - Product source: Choose Related products for added cart products. The system will automatically pick recommended products for customers and order them by relevance. The component can hold up to 4 recommendations.
    - Button link: choose Click Add to cart. Clicking the recommended products will add them to cart and take customers back to the shopping cart page.
  - Style tab: customize the look and feel of the component to match your brand identity, such as product title, price, and CTA buttons.

3-2-2 Not proceed to checkout Products comp.png

When a Customer Revisits Your Store

With the power of AI, the pop-up reminds returning customers of products they added to their cart during their previous visits. Recommended customizations are as follows:

In the Push tab:
- Push time: Select User enters page.
- Show page: Select the pages for pop-up display from the drop-down menu, such as homepage. Do not select the shopping cart and checkout page.
- Stop-push condition: To avoid disturbing customer experience, choose the condition based on which pop-ups will not appear (customer action or counts of appearance).

3-3-1 Revisit.png

In the Add blocks tab:
- On the left pane, drag and drop the Products component to your desired position on the pop-up. Then on the right pane,
  - Product tab:
    - Product source: Choose Added cart products. The component can hold up to 4 recommendations.
    - Button link: choose View cart. Clicking the products will take customers to the shopping cart page.
  - Style tab: customize the look and feel of the component to match your brand identity, such as product title, price, and CTA buttons.

3-3-1 Revisit Product comp.png

Note:

The Products component is only available to merchants on paid SmartPush plans.
Out-of-stock products won't be displayed. If no valid products are available, this component will not appear.

Setting Up AI-Powered Pop-ups for Abandoned Cart Recovery (myshopify.com/myshopline.com)

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