Managing Sender Addresses in SmartPush

SmartPush allows you to manage and verify email sender addresses used for sending marketing emails. From the Settings page, you can view and manage all verified sender email addresses and domains associated with your store.

SmartPush supports two types of sender addresses: Default Sender Addresses and Custom Sender Addresses. This article explains the differences between them and how to set each option.

 

In This Article

• Sender Address Types Overview
• Using the Default Sender Address
• Setting Up a Custom Sender Address

 

Sender Address Types Overview

SmartPush provides two sender address options to support different business needs:

• Default Sender Address
  A shared sender address managed by SmartPush, suitable for quick setup or stores without a branded domain.
   
• Custom Sender Address
  A dedicated sender address using your own domain, offering better deliverability and brand recognition.
   

You can choose the option that best fits your current stage and email strategy.

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Using the Default Sender Address

The default sender address is shared across SmartPush merchants and includes SmartPush-related identifiers in the email address. It is ideal for merchants who want to start sending emails quickly or do not yet have a custom domain.

SmartPush manages and maintains the default sender address to ensure stable email delivery performance.

How to Select the Default Sender Address

1. In the SmartPush Admin, go to Campaigns > Campaign List.

2. Click Create Campaign and select Email Campaign.

   

3. On the email settings page, click Select Sender Address.

4. Choose Default Sender Address.
    

   

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Setting Up a Custom Sender Address

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A custom sender address provides a dedicated sending channel for your store and is not shared with other merchants. This option delivers the best performance in terms of deliverability and brand trust.

To use a custom sender address, you must configure DNS records for your domain. You are responsible for maintaining the reputation and sending quality of your custom domain.

 

Setup Steps

Step 1: Add a Sender Domain

1. Go to Settings > Activity Settings.

2. Under Sender Domain, click Add Domain.
   
    

   

Step 2: Configure Domain Settings

• Complete the domain setup as instructed.

• You may also upload your brand logo to increase customer trust and improve open rates.
   

  

Step 3: Verify the Domain

1. Add the required DNS records in your domain management system.
2. After completing the setup, click I’ve added the records, verify.
3. The system will verify your domain and display the result:
   • Green checkmark: Verification successful
   • Red cross: Verification failed, with the reason displayed

For detailed guidance, refer to: DNS Settings for Domain Resolution

Step 4: Select the Sender Address
Once verification is complete, you can use the custom sender address when editing an email campaign by selecting it from the Select Sender Address dropdown.

 

If you encounter any issues during domain verification or sender address setup, please contact the SmartPush Support Team at [e-mail].