Sending SMS Campaigns in SmartPush

SMS marketing allows you to reach customers quickly with time-sensitive promotions and updates. With SmartPush, you can send SMS campaigns to customers who have subscribed to receive SMS notifications from your store.

Because customers may subscribe to both email and SMS, we recommend planning your campaign frequency carefully. Avoid sending the same promotional content across multiple channels within a short period of time, as this may lead to unsubscribes or customer complaints.

This article walks you through the process of creating and sending an SMS campaign in SmartPush.

 

In This Article

• Creating an SMS Campaign
• Writing SMS Content
• Scheduling and Sending
• Viewing Campaign Performance

Creating an SMS Campaign

1. In the SmartPush Admin, go to Campaigns > Campaign List.
2. Click Create Campaign.

3. Select Create SMS under SMS Marketing.
    

   

4. Choose the recipient group(s) for the campaign.
5. (Optional) Select customer groups to exclude if needed.

Once the recipient groups are configured, you can proceed to compose your SMS content.

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Writing SMS Content

Enter the message you want to send in the SMS content field.

Please note the following:

• Each SMS message is limited to 160 characters.
• The system will display the character count and message segments in the preview area.

• You can preview how the message will appear on mobile devices.
   

  

Adding Links

If your message includes a link:

• Add a space before and after the link for better readability.
• SmartPush will automatically convert links into unique shortened URLs.

These shortened URLs:

• Reduce character usage
• Allow you to track link clicks in the campaign report

The preview panel shows the same shortened URL format that recipients will receive.

Compliance for Certain Regions

For recipients using phone numbers from the United States, Canada, United Kingdom, or Australia, SmartPush will automatically apply compliance requirements based on local regulations.

These include:

• Brand name prefix: The system automatically adds your store’s brand name at the beginning of the SMS.
  You can edit the brand name in Brand Info settings.

Note: Updating the store name will apply immediately to all unsent campaigns, so please modify it carefully.

• Opt-out message
  The system automatically adds the message: Reply STOP to opt-out

When a recipient replies with STOP, SmartPush will automatically unsubscribe them from future marketing SMS messages.

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Scheduling and Sending

After completing the SMS content:

• Click Save Draft if you want to finish the campaign later.
• Click Send Test to send a test message to a specific phone number.

To continue sending the campaign:

1. Click Next to review the campaign details.
2. Confirm the recipient groups and message content.
3. The system will calculate the sending regions and number of recipients.
4. Choose the sending method:
   • Send Now
   • Schedule Send
5. Click Create to finalize the SMS campaign.

You can edit or cancel the campaign at any time before it is sent.

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Viewing Campaign Performance

After the campaign is sent, you can track performance data in Analytics > Campaigns, including opens, clicks, and delivery metrics.

For more details on SMS sending requirements, refer to the article: Understanding SMS Billing, Rules, and Restrictions (for SHOPLINE Merchants)