SmartPush allows you to send international marketing SMS messages to recipients in various countries and regions worldwide. This article explains the applicable countries and regions, billing rules, and content restrictions for SMS services.
In This Article
Applicable Countries and Regions
SMS Billing Rules
Character Count Preview and Line Break Rules
Content Restrictions
Applicable Countries and Regions
You can send SMS messages to recipients (contacts) in the following 17 countries and regions. SmartPush does not provide SMS services beyond the countries or regions listed below.
| Available Country or Region | Country Code |
| New Zealand | +64 |
| Australia | +61 |
| Japan | +81 |
| Singapore | +65 |
| Taiwan | +886 |
| Hong Kong | +852 |
| Malaysia | +60 |
| Germany | +49 |
| Italy | +39 |
| Spain | +34 |
| Netherland | +31 |
| France | +33 |
| United Kingdoms | +44 |
| Ireland | +353 |
| United States | +1 |
| Canada | +1 |
| Mexico | +52 |
SMS Billing Rules
According to local laws and carrier regulations, some countries and regions require SMS to display the sender's name or number. SmartPush does not support sending marketing SMS to non-subscribers. Refer to Applying for Your SMS Sender Number for details.
Billing Standards
SmartPush charges based on the number of SMS messages sent. Rates vary by country or region. You can view the latest rates when topping up your SMS quota or contact your customer service representative.
Below explains the character limits and calculation rules for both English and non-English SMS messages:
English SMS
There are two types of characters used in English SMS: standard and extended. Each type is counted differently when calculating the total number of characters in a message:
| Standard characters |
! " # $ % ' ( ) * + , - . / : ; < = > ? @ _ ¡ £ ¥ § ¿ & ¤ 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Ä Å Æ Ç É Ñ Ø ø Ü ß Ö à ä å æ è é ì ñ ò ö ù ü Δ Φ Γ Λ Ω Π Ψ Σ Θ Ξ |
| Extended characters | | ^ € { } [ ] ~ \ |
Character counting rules:
Each standard character counts as 1 character.
Each extended character counts as 2 characters.
A single SMS can contain up to 160 characters.
Messages longer than 160 characters are split every 153 characters into multiple SMS messages. For example: A 320-character SMS = 3 messages (153 + 153 + 14).
Non-English SMS (e.g., Chinese, Japanese, Korean, etc.)
Character counting rules:
Each Chinese character, number, punctuation (half-width or full-width), or space counts as 1 character.
A single SMS can contain up to 70 characters.
Messages longer than 70 characters are split every 67 characters into multiple SMS messages. For example: A 150-character SMS = 3 messages (67 + 67 + 16).
Character Count Preview and Line Break Rules
When creating an SMS marketing campaign, the preview section automatically displays:
The total number of characters
The maximum number of allowed characters
The estimated number of SMS messages based on billing rules
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Notes: This calculation includes:
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Line Break (New Line) Rules
SmartPush now supports adding line breaks (Enter/Return) in SMS messages:
Each line break counts as 1 character.
Consecutive line breaks are supported, and empty lines are allowed.
Pasting text with line breaks into the SMS editor will also retain the original line spacing.
If you manually type the symbol “\n”, it counts as 3 characters.
Even if no content is entered, the default unsubscribe text (for UK/US/AU/CA regions) will remain at the bottom.
These improvements help merchants format messages more clearly and maintain accurate billing estimation.
Content Restrictions
To maintain a clean SMS marketing environment, SmartPush enforces strict rules and regulations based on local laws. These rules are designed to ensure compliance and protect customer rights. Please read the following guidelines carefully to avoid sending spam SMS.
You may not send SMS messages containing the following: pornography, gambling, drugs, party and government, legal rights protection, crowdfunding, charity fundraising, religion, superstition, stocks, studying abroad and immigration, interviews and recruitment, lottery, loans, overdue notices, credit limit raising, investment and financial services, prizewinning, lucky draws, lightning deals, external-link e-commerce platforms, counterfeits, plastic surgery, tobacco and alcohol, blind dating, violence, intimidation, furs, cashback deals, rebate deals, agent invoicing, information forbidden by carriers, proxy registration, agent certification, invitation to social media accounts or Whatsapp and Line groups, personal information selling, carriers’ business, traffic marketing, information that violates the advertising law, empty package scalping, requests for positive reviews, store transfer, user acquisition, crowdsourcing, POS machines, and reward points redemption.
Incorrect or intentionally altered words and unusual symbols are prohibited in phrases or keywords.
Do not include unauthorized mixed-language expressions or unusual formatting.
SmartPush reserves the right to take action against violations, including reporting illegal activities or harm to third parties. Ensure compliance to maintain account security and avoid sending non-compliant SMS messages.
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Notes: Currently, affected by the SMS policy in Taiwan, if the recipient's region is Taiwan and the SMS contains links, unreported SMS will not be delivered. Please provide the following materials for reporting:
The reporting process usually takes several weeks to about one month. Please arrange your sending plan in advance. |
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