With Easter approaching on April 9th, markets in Christian-dominated regions like Europe and North America are poised for a new wave of holiday sales. According to data from the US National Retail Federation, 80% of Americans spend an average of over $150 to celebrate Easter.
In countries like Germany, Easter is the second-most important holiday after Christmas. Overseas customers will purchase gifts like bunny dolls, decorations, and ornaments for family and friends. Because of the tradition of giving candy, parents often buy baskets filled with chocolate and sweets for their children.
During Easter,
- 63% of people plan to purchase gifts (blocks, dolls, children's gardening tools).
- 49% of people plan to purchase clothing (bunny costumes or headgear, flower hats),
- 48% of people plan to purchase decorations (Easter egg trees, flower wreaths, wall decor),
If you're a merchant selling these products, seize this opportunity to showcase your new Easter-themed items, promotions, and holiday coupons to consumers!
(Source: NRF)
Email marketing is one of the best channels to create a wave of customers in a short amount of time. According to a McKinsey study, email is 40 times more effective than Facebook and Twitter combined in acquiring customers.
However, many brands will send customers emails during the holiday period, so how can you ensure that your email stands out in a crowded inbox?
SHOPLINE has prepared an Easter email marketing strategy to help you grasp the holiday marketing opportunity and ride the wave of holiday sales!
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Set the Best Sending Time
The clock is ticking! The hype surrounding Easter is already rising on Google, so it's time to start your activities, product selection, and marketing campaigns.
(Source: Google)
So, what is the best time for Easter email marketing?
An analysis of 2.75 billion Easter emails found that 87% of email orders were done on Good Friday. You need an early setup for holiday marketing campaigns. If you don't launch your campaign ahead of time, your competitors will likely drive your customers away.
The best strategy is to send at least two Easter emails: send the first email 1-2 weeks in advance, then the second one on Easter Day, and then target specific segments for further promotion.
We recommend preparing your email content in advance and using the SmartPush automated email marketing tool to schedule your emails for the best timing.
2. Promote Specific Segments
Besides regular email marketing, you can use SmartPush to segment your customers and target them with specific promotions during large-scale events. By fine-tuning your CRM, you can attract new customers who have abandoned their shopping carts, stimulate repeat purchases from existing customers, and improve customer retention.
For instance,
- For people who missed or didn't open your emails, replace the email subject line and send a reminder.
- For high-value customers, send them a members-exclusive discount email.
- For customers who have abandoned their shopping carts, send an "abandoned checkout " email.
- For customers who have added items to their wish list, send a special holiday discount email for those wishlist products.
3. 26 Email Subject Line Recommendations
You'll need to send emails with different themes at different times. The email subject line is the first thing users see, and it's the key information they rely on to decide whether to open or delete the email.
47% of email recipients will only open your email based on the subject line. Here are 26 email subject lines used by well-known overseas brands on Easter for your reference.
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Warm-up period
Notify customers that the Easter event is about to start, invite them to participate, and spark their interest.
- Early Access To Our Easter Sale The Spring Issue
- 25% off everything – your early Easter treat
- Shop early for your Easter essentials
- The Easter bunny is arriving early…10% OFF + FREE gift
- As Easter approaches, we have special savings for you
- Early Easter SAVINGS Sale! Extra 40% OFF!
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During the promotional period
Discounts are always customers' eyecatchers in the subject line. Stimulate customers' interests by offering various discounts. Besides common Easter festive discounts, you can launch spring promotions, special-priced products, free shipping, gift giveaways, etc. Remember to insert the corresponding purchase link or store website in the email.
- Hop to it… our Easter Sale is here – up to 40% off*
- NOW LIVE: Easter Sale 2020—Up to 77% off Citizen, Chopard & much more
- Get Up To 50% OFF – Easter Sale On NOW
- Easter Sale is Live Now! Get 30% Off Storewide
- Easter Sale – Save up to 30% – 7 days only
- Get An EXTRA 20% OFF These Easter Approved Styles! The Sale Ends Soon, Hurry!
- Cop up to 50% off with our Easter Offers!
- Easter Extravaganza Sale – Up To 68% OFF!
- Looking for an Easter treat? | Save up to 58%
- Easter Sale: 80% OFF +Extra 10% Off
Tips：
Adding emojis in the email subject line effectively increases the email open rate. Experian's research shows that compared with plain text subject lines, the open rate of email subject lines with emojis increased by 56%. Check out other Easter marketing ideas in SmartPush.
4. How to Design Email Templates?
Want to make your emails attractive like the eggs for rabbits during Easter? Don't forget to include these visual elements: Easter eggs, rabbits, Easter baskets, spring flowers, candy, etc.
If you’ve got no time for graphics, SmartPush provides two selected Easter templates to apply with just one click. Merchants who are too green with graphics can also make references to other SmartPush templates. Check out the two templates below which are selected by big data for the highest click rates.
Find more holiday templates (April Fool's Day, Spring Trends, Mother's Day, Earth Day, etc.) in SmartPush.
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