In an industry as competitive as e-commerce, how can e-commerce merchants increase customer retention through EDM marketing strategies? Below are some refined strategies to help merchants succeed in email marketing.
Table of contents:
01: Expanding user base with pop-ups
02: AI assistance for captivating emails
- Booster recommendations
- Gmail Promotions tab
- Smart sending
- AI copywriting
- Smart editor
- AI send time assistant
03: Recovering abandoned carts
04: Increasing customer repurchase rates
05: Domain configuration for improved email delivery
01: Expanding user base with pop-ups
Pop-ups effectively help e-commerce websites convert traffic into users. In SmartPush, we recommend configuring three types of pop-ups:
- Welcome subscription pop-up
- Abandoned cart retention pop-up
- Promotional campaign pop-up
How to configure:
Go to 'Pop-ups & forms' > 'Template library' in the menu, choose a template that suits your style, enter the form editor page, and click 'Activate' on the top right after you're done configuring.
💡Marketing tips:
- The welcome pop-up sets the first impression. We suggest using high-quality brand images;
- Utilize spin wheel pop-ups to increase subscription rates;
- Display a limited-time discount pop-up when users are about to leave the cart to retain them.
02: AI assistance for captivating emails
In SmartPush, create captivating email content effortlessly with AI in just five minutes:
How to configure:
Go to 'Marketing campaigns' > 'Template library' and choose a template style you like.
Enter basic email information: add recipients, subject, preview content, sender information, and advanced UTM settings - subject is mandatory.
After entering the editor page, drag blocks from the left to enrich your email design and adjust details on the right.
Once your email is confirmed, schedule the send time. You've now completed the simple email marketing task.
💡Marketing tips:
Explore SmartPush's additional features to enhance your email effectiveness.
Booster recommendations:
Smart Booster can re-engage users who didn't open emails after N hours after your campaign ended another recommendation.
Recommendations:
- Make sure Booster email subject differs from the first;
- Keep a 48-hour gap between the first campaign and Booster campaign to prevent email platforms (like Gmail) from stacking them together.
Gmail Promotions tab:
Utilize the new Gmail Promotion tab feature to highlight discounts in the email list view (like in the image)
To display this, check 'Apply powerful features of Gmail Promotion tab' when creating emails in SmartPush, and use the 'Discount block' to showcase discounts early. View FAQ to learn more
Smart sending：
With smart sending, emails automatically skip users who received emails within N hours to keep the user experience optimal.
AI copywriting:
Open AI themes to input campaign keywords and SmartPush's AI will generate creative content for you, multiplying your work efficiency.
Smart editor:
SmartPush's 'Videos', 'Countdown', 'Products', and 'Promotional discounts' blocks help create compelling email content, increasing your click rates.
AI send time assistant:
SmartPush's AI send time assistant uses big data algorithms to detect each user's preferred open time, sending emails at optimal times. If you select 'AI sent time assistant', you'll only need to enter the campaign start time (the time you want the AI assistant to start sending) and let AI handle the rest.
💡Marketing tips:
Check the effectiveness of AI-send campaigns in 'Data analytics' > 'AI send time assistant'.
03: Recovering abandoned carts
Abandoned orders are crucial in e-commerce; over 70% of carts are abandoned before sale completion hence why merchants all put so much emphasis on this aspect.
SmartPush can help you easily and efficiently retrieve large amounts of abandoned orders.
How to configure:
Configure from SmartPush admin panel:
Go to 'Data Analytics' > 'Checkout Recovery', activate 'Abandoned checkout automated marketing‘
marketing'Configure from SHOPLINE admin panel:
Go to 'Settings' > 'Notifications', click 'Advanced settings'
If you agree to activate, abandoned cart recall emails in SHOPLINE will automatically close and no longer be supported. Please confirm first before deciding to select 'Yes, enable it'.
Once you've activated and logged in SmartPush, you can start configuring abandoned cart settings, choosing preset visual emails, entering send times and abandoned order discounts to quickly initiate the abandoned cart recovery process.
Alternatively, you can select 'Add strategies', enter SmartPush's automation process to customize your automation workflow.
💡Marketing tips:
In SmartPush, go to 'Data analytics' > 'Abandoned cart marketing' to view two data dashboards for direct insights into abandoned cart data.
- Abandoned cart volume trend: understand trends in abandoned cart generation and conversion over time
- Best abandoned cart send time: analyze abandoned cart conversion and conversion time to find the optimal send time for success
Other automated emails:
In SmartPush, apart from the vital abandoned cart scenario, you can find automated emails covering the entire shopping process and user lifecycle in 'Automation' > 'Automation templates'.
04: Repeated engagement to increase customer repurchase rates
Engagement marketing is a long-term effort; businesses should periodically engage users to cultivate familiarity and encourage site revisit.
Develop a rhythmic push plan
Therefore, businesses can design themed campaigns rhythmically based on business experience. Below are themes organized by SmartPush:
Engage users throughout their lifecycle:
In SmartPush, go to 'Contacts' > 'Customer lifecycle management', find seven key customer segments calculated by SmartPush via the CLTV model. For each segment, implement your user operation marketing.
Each segment has professional marketing recommendations; once created, start your user lifecycle operation. View FAQ to learn more
05: Domain configuration for improved email delivery
To achieve better delivery and open rates, and to comply with strict spam policies of Gmail and Yahoo, we recommend configuring a website's 'Independent domain' before sending emails. View FAQ to learn more
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