Setting Up Landing Pages and Discount Pop-ups for EDMs

SmartPush lets you direct customers to your store's landing page and automatically display the same discount code in a pop-up when they click the discount code button in an EDM (email). This makes it easy for customers to copy and apply the discount code directly. The feature is supported on all landing pages linked from your EDM and allows you to customize the style, content, and display behavior of the pop-up to clearly showcase your promotional offer.

In specific scenarios, such as abandoned cart recovery emails, customers can be directed straight to the checkout page with the discount code automatically displayed, further simplifying their purchasing experience.

Follow this guide to learn how to set up the landing page and discount pop-up for your EDM campaigns.

In This Article

• Activating a Discount Campaign
• Customizing Your Discount Pop-Up
• Configuring Promotional Discounts in Your Emails

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Activating a Discount Campaign

To configure the landing page and pop-up for your EDM discount code, you'll first need to activate a discount campaign:

1. In the left-hand menu of the SmartPush plugin, go to Solutions > Discount Campaign.
   
   
   
2. You have two options to quickly launch a campaign:

• • Quick Launch: Click Quick setup to automatically generate a high-conversion campaign using a recommended template. This is an ideal option for merchants who want to get started quickly.
  • Custom Setup: Click Edit campaign if you want to customize the pop-up style to align with your branding and website design. After adjusting the content and appearance in the pop-up editor, click Activate to launch your campaign.

3. Once your campaign is live, you can find it under Solutions > Discount Campaign. Click View data on the right side of your campaign to monitor its performance, or Pause task to stop the campaign.
   

Notes:

• For optimal customer experience, we recommend running only one active campaign at a time.
• If you are conducting an A/B test, all sub-campaigns triggered by Click from email code will be listed under Solutions > Discount Campaign, allowing for easy tracking of each version's performance.

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Customizing Your Discount Pop-Up

After activating your campaign, the next step is to create an engaging discount pop-up to increase clicks and engagement:

1. Go to Pop-ups & Forms > Pop-up List from the left menu and click the template associated with your discount campaign.
   
   
   
2. In the Add blocks section, navigate to the Discount settings tab:

• • When the trigger is set to Click from email code in Push, you can click Sync email to automatically populate the pop-up with the discount code from the email. Manual entry of the discount code will not be required.
  • You can also select whether to display the promotion type, requirements, and/or effective date.

3. Customize the pop-up's functionality and appearance as needed. For further details, refer to the "Pop-up Forms" guide.
   
   
4. In the Push section, configure the Show page setting to determine where the pop-up will appear after a customer clicks the code button in the email:
   
   • Online store page: Choose to display the pop-up on all store pages or limit it to specific pages.
   • Other webpage: Enter one or more URLs for the desired landing pages. 

5. After completing all settings, click Save in the top-right corner.

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Configuring Promotional Discounts in Your Emails

To link your EDM to a specific landing page and display the associated discount pop-up, follow these steps:

1. After creating your email task template, add a Discount block in the email editor and configure the discount content.
   
   
2. In the Discount Campaign section, check your campaign status:

• • If you see Pop-up activated, the campaign setup is complete. You can proceed with previewing and sending the email.
    
    
    
  • If the campaign is not yet activated, click Try now to be redirected to the Solutions > Discount Campaign setup page. Complete the setup and return to the email editor. Refresh the section to confirm the status is Pop-up activated.
    

3. Click Preview or Test to verify that the email content and redirect settings are correct. Once verified, you can send the email. When customers receive the email and click the discount block, they will be directed to your store and automatically see the configured pop-up with the promotional offer.