Guide to Using SmartPush for Store Operations

Avatar
Smart Push
Follow

In the highly competitive e-commerce industry, effective email marketing can help merchants retain customers, increase repeat purchases, and build stronger customer relationships.

This guide introduces several practical strategies for using SmartPush to support your store operations, including growing your subscriber base, improving email performance, recovering abandoned carts, and increasing customer engagement.

In This Article

Grow Your Subscriber Base with Pop-ups

Pop-ups are an effective way to convert website visitors into subscribers. SmartPush provides multiple pop-up templates that help you collect customer contact information and promote campaigns.

We recommend configuring the following pop-up types:

  • Welcome subscription pop-up:  Encourage new visitors to subscribe.
  • Abandoned cart reminder pop-up: reengage customers before they leave the checkout page.
  • Promotional campaign pop-up: promote limited-time offers or seasonal campaigns.

How to Configure a Pop-up

  1. In SmartPush, go to Pop-ups & Forms > Template Library.
  2. Choose a template that fits your store style.
  3. Enter the editor to customize the content and design.

  4. Click Activate in the upper-right corner after completing the setup.
     

Marketing Tips: 

  • Use high-quality brand images in welcome pop-ups to create a strong first impression.
  • Try spin-wheel pop-ups to increase subscription conversion rates.
  • Display a limited-time discount pop-up when customers are about to leave the cart page.

Create High-Quality Emails with AI Assistance

SmartPush provides an intuitive email editor and AI tools that help merchants create engaging marketing emails efficiently.

How to Create an Email Campaign

  1. Go to Campaigns > Template Library.
  2. Choose a template that matches your campaign style.
  3. Enter the campaign details, including:
    • Recipients
    • Email subject (required)
    • Preview text
    • Sender information
    • UTM parameters (optional)
  4. Enter the editor and drag content blocks from the left panel to design your email.
  5. After confirming the content, schedule the sending time and launch the campaign.

Recommended Email Optimization Features: 

  1. Smart Campaign Booster

Smart Booster helps re-engage users who did not open your original campaign by automatically sending a follow-up email after a defined period.
 

Best practices: 

  • Use a different subject line for the Booster email.
  • Leave at least 48 hours between the original campaign and the Booster email to avoid inbox stacking.
  1. Gmail Promotions Tab Optimization

SmartPush supports the Gmail Promotions tab feature, which allows your discounts to appear directly in Gmail’s promotions list view.

To enable this feature:

  • When creating an email campaign, enable Apply powerful features of Gmail Promotion tab.
  • Use the Discount Block to display promotion details.

For more information, refer to the Help Center article: Gmail Promotions Tab 

  1. Smart Sending

Smart Sending prevents users from receiving too many emails within a short period.

When enabled, SmartPush will automatically skip users who have received another email within a specified number of hours, helping maintain a positive customer experience.

  1. AI Copywriting

The AI Copywriting feature helps generate marketing content automatically.

To use it:

  1. Enter campaign keywords or themes.
  2. SmartPush AI will generate email copy suggestions that you can edit and refine.

5. Smart Editor Blocks

The SmartPush editor includes multiple content blocks to help you design engaging emails, including:

  • Video Block
  • Countdown Timer
  • Product Block
  • Promotional Discount Block

These blocks help increase customer engagement and improve click-through rates.

6. AI Send Time Assistant

The AI Send Time Assistant analyzes user behavior and sends emails at the time each subscriber is most likely to open them.

To enable this feature:

  1. Select AI Scheduling Assistant when scheduling your campaign.
  2. Enter the campaign start time.
  3. SmartPush will automatically schedule email delivery for each recipient.

You can review campaign performance under:

Data Analytics > AI Scheduling Assistant

For more details, see the Help Center article: AI Scheduling Assistant 

Recover Abandoned Carts

Cart abandonment is common in e-commerce. On average, more than 70% of shopping carts are abandoned before checkout.

SmartPush provides automated abandoned checkout emails to help you recover these potential sales.

How to Enable Abandoned Checkout Recovery

Method 1: Enable in SmartPush

  1. Go to Automations > Automation Templates > Abandoned Checkout Recovery.

  2. Enable Abandoned Checkout Automated Marketing.

Method 2: Enable from SHOPLINE Admin

  1. Go to Settings > Notifications.
  2. Click Advanced Settings.

After enabling SmartPush abandoned checkout emails, the default abandoned cart emails in SHOPLINE will be disabled.

Configure Abandoned Checkout Emails

After enabling the feature, you can:

  • Select a pre-built email template
  • Set the sending schedule
  • Configure discount offers for abandoned carts

You can also click Add Strategy to create a customized automation workflow.

Notes: 

In Data Analytics, you can review performance dashboards including:

  • Abandoned Cart Volume Trend:  track abandoned cart activity and recovery performance.
  • Best Abandoned Cart Send Time:  identify the optimal time to send recovery emails.

Additional Automation Scenarios

In addition to abandoned cart emails, SmartPush provides multiple automation templates covering different stages of the customer journey.

To explore available templates: Go to Automations > Automation Templates

Increase Repeat Purchases with Lifecycle Engagement

Customer engagement requires consistent and long-term interaction. Merchants can build stronger relationships with customers through regular campaigns and lifecycle-based marketing strategies.

Create a Regular Campaign Plan

Plan themed marketing campaigns based on your business cycle, such as:

  • Seasonal promotions
  • Holiday campaigns
  • Product launches
  • Membership offers

SmartPush provides recommended campaign themes to help merchants structure their marketing calendar.

Engage Customers Throughout the Lifecycle

SmartPush provides Customer Lifecycle Management, powered by a CLTV model that automatically segments customers into seven lifecycle groups.

To access lifecycle segments, go to Contacts > Customer Lifecycle Management

For each segment, SmartPush provides recommended marketing strategies to help you optimize customer engagement and retention.

 

Configure Your Email Sending Domain

To improve email deliverability and open rates, we strongly recommend configuring a custom sending domain before launching email campaigns.

Using an authenticated domain helps:

  • Improve email deliverability
  • Reduce spam classification risks
  • Meet the email security requirements of major providers such as Gmail and Yahoo

For detailed setup instructions, please refer to the Help Center article: Sender Address Management

Have more questions? Submit a request

Comments